I am going to agree here. I would also point out that the problem with HD is that we have no hard and fast rules. Is 720p, 1080i or 1080p "HD"? If the answer is yes, all three are HD, why do we care that a TV maxes at 720p? The answer is that the definition of HD has changed and evolves. So maybe anything better than 480i is HD. Thankfully, we don't sit around and argue about HD-Lite anymore. None of that has much to do with the idea in this thread. Except that now we can't agree about what constitutes an HD channel. If a channel shows HD movies all day, seven days a week, but happens to be PPV, is it an HD channel? Well what about a HD channel that shows maybe an hour or two of HD programming and 22-23 hours of stretchy vision SD up-converts. Is that an HD channel? How do you count a RSN that shows a small percentage of unique HD content? The problem with advertising claims in HD is that we are in the wild west. Everyone can say what they want because they make their own rules. Like Dish and their, "why pay for direct ticket when you get the top five games each week" claim. I can see the technical claim, unless they are running it in Cleveland or St Louis. Those games are not in the top five games every week. Long post summed up, "buyer beware". Know what you want to see and purchase based upon your desires. Sit back and wait. We will all have the same stuff "soon".