And they better. Seeing the business that they are in, a loose piece of space junk could really, really ruin their day. If they were to lose an entire satellite (eg. an important one such as D10/11 or 12) due to whatever reason, they do have options. They can lease space from a commercial satellite operator, such as Intelsat, and at least keep the company going without customers fleeing because they lost half their HD lineup or something. For a PREMIUM, STEEP price of course. After that, they would have to accelerate the next planned satellite, if even possible as they will probably have to keep their launch window. In any case, this kind of disaster scenario requires a LOT of money, so having a relatively good bank account is imperative to any company. Compare it to your own income. If you have anything left at the end of the month, those are "profits" that you can either choose to spend anyways, or put into savings. When you lose your job or have a major issue in your left that costs money, those who opted to put it into savings will have a lot easier time surviving.