Seeing a product logo is fine. I would actually rather see a logo than poor attempts to cover it up. Does anyone really not know those are Chevy Suburbans? But some shows have gone too far. Bones immediately comes to mind with Toyota. They are always playing with some feature in the vehicles. Modern Family did this as well (Claire answered a call on BT and Phil didn't realize it. It was then mentioned she was connected via BT on their new van.) but it was much better integrated into the show and didn't seem like they were forcing the product on you. Anyone remember Friends and how they all had the Panasonic cordless phones? Subtle works and doesn't take away from the show. One other thing that bugs me is to use an iPhone mockup of an incoming call on a device that is clearly not an iPhone.