The reward of buying a higher tier is the additional specialty channels. Take AT120, add $5 and one gets their local RSNs. Add $10 more and one gets 40 more channels, 29 of them available in HD. Another $10 nets 40 more channels, 17 of them available in HD. Most DISH customers subscribe to AT200 ... but there is a level down and a level up for those who want to save a few dollars or get a few more channels. If you are willing to pay for a higher tier you are rewarded by dozens of channels. The people who are penalized are those who are NOT willing to pay for a higher tier who miss out on a channel that they may like, not those who are willing to pay.