Yeah, but you're talking about the bigger picture. I'm talking about the current dispute. You want my product. I am charging too much. You refuse to buy at the new price... so... I start giving it away for free? How does that help me negotiate with you? IF AMC has given up on Dish and doesn't want to be back, then fine... but if they still want to be carried by Dish, then giving away their "valuable" content tends to undermine their position of how they "need an increase" to continue providing that programming. Dish didn't say they couldn't afford to pay AMC, they said AMC was overvaluing the product they offer... AMC is countering by undervaluing and giving away that product. That seems like backwards negotiating tactics to me.