The marketing dept doesn't advertise your own competitive disadvantages. Never seen a DISH or Comcast ad "STILL WITHOUT SUNDAY TICKET!!" Competitive advantages are actually more valuable and useable on the good side than competitive disadvantages are on the downside. And often competitive disadvantages you can spin as value/frugal cost advantage even further limiting the damage. Of course, we'll never know for sure, and it is possible the bad blood had just gotten too bad over Voom. . . but I have a feeling that if DirecTV still didn't have AMC in HD, the odds a new DISH/AMC deal would have gotten done would have improved.