James you keep forgetting the $5.00 increase for Hd plat. subs , soon to be just AEP + hd pack. That is a $10.00 increase for AEP subs with hd pack. THat is more than Directv subs. I guess Dish felt it was better to put the biggest increase on their high subs rather than spread it out over all their programming packs like Directv did.