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DISH Launches Advanced, Affordable Hotel TV Solution to Heighten In-Room Entertainment Experience

Discussion in 'General DISH™ Discussion' started by James Long, Jun 24, 2013.

  1. James Long

    James Long Ready for Uplink! Staff Member Super Moderator DBSTalk Club

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    DISH Launches Advanced, Affordable Hotel TV Solution to Heighten In-Room Entertainment Experience
    [​IMG]
    • Expands in-room entertainment with up to 96 channels in high-definition (HD)
    • One low-profile unit supports HD and SD channels in every room
    • Operator friendly features: lowered power consumption, remote management toolset, reduced rack-space footprint
    MINNEAPOLIS--(BUSINESS WIRE)-- Today, DISH has introduced a flexible satellite television platform targeted at hotels and hospitality operations that improves the in-room entertainment experience for guests and reduces total cost of ownership for operators. DISH is demonstrating its SMARTbox solution at the HITEC 2013 conference in Minneapolis. The DISH booth is located at booth #1625.

    DISH's new SMARTbox technology for hospitality operations expands available HD channels up to 96, an improvement over the industry standard of 12-24 HD channels. (Photo: Business Wire)

    Most hotel solutions use modified residential receivers - since hotel owners face different challenges than residential customers, SMARTbox was designed as an enterprise-grade solution with the following features:
    • Scales to provide 36-96 channel lineup in HD and SD, an improvement over the industry standard of 12-24 HD channels,
    • One unit will have flexibility to provide HD and SD channels simultaneously, making it efficient and cost effective to serve all TVs in any size hotel,
    • Reduced size will replace the three sizable racks measuring seven-feet tall with a single SMARTbox unit built to standard rack-width spacing and stands only nine inches high,
    • Remote monitoring and management capabilities enable easier deployment and maximize uptime,
    • Low total cost of ownership with up to 90 percent reduction in power consumption and up to 93 percent reduction in rack space compared to similar solutions.
    "SMARTbox delivers a better overall free-to-guest operating experience for managers and a vastly improved end-user experience for guests," said Robert Grosz, vice president of Commercial Sales at DISH. "Reducing installation, power consumption and management overhead are big wins in free-to-guest; having happier guests is even better."
    "As hotels face increasing costs to transition to HD, SMARTbox will deliver digital HD capabilities and analog SD from a single unit, making it ideal for hotels transitioning to new TVs," said Alistair Chatwin, director of Product Management at DISH. "This enterprise-grade solution also benefits management by providing greater reliability, configurability and increased uptime while reducing the total cost of ownership."
    For more information about SMARTbox, visit http://commercial.dish.com.
     
  2. gov

    gov Legend

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    Jan 11, 2013
    Hmmm.


    Looked it over real quick.

    No boxes needed in each room, delivered via coax, and boocoo channels.


    Maybe I missed something, but it looks like DISH has integrated an HD receiver package with HD modulators.




    Yummy smack drool!.
     
  3. Stewart Vernon

    Stewart Vernon Leapin' Lizard Staff Member Super Moderator DBSTalk Club

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    I didn't read all the details... but that sounds kind of slick... This ought to give Dish a huge leg-up in terms of hotel and similar (hospitals maybe?) contracts in the commercial arena.
     
  4. kenglish

    kenglish Icon

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    Oct 2, 2004
    Salt Lake...
    Maybe they are using it as a group of trans-modulators, with the transport stream being de-scrambled en-mass. That would allow for them to use certain QAM-capable TV sets (assuming they can demodulate MPEG-4, when necessary), without any in-room boxes.
     
  5. gov

    gov Legend

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    I had wished for a D* 'Genie' type device, with no DVR but with 5 HD modulators. This E* product is pretty close. Wonder if OTA could be put on the coax too? Be slick to have locals, and if the unit supported that, the owners of the facility could also add an in-house hospitality channel (if the article stated that I missed it BTW)
     
  6. 4HiMarks

    4HiMarks Hall Of Fame

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    Jan 21, 2004
    Laurel, MD
    If it's going to be in full-service hotels (which have mostly already converted to HD?) it's going to need to include not only an in-house hospitality channel, but some PPV or VOD and probably the ability to view your bill/check out also.

    This might be an even better solultion for MDUs like apartment buildings and assisted living facilities as an alternative to cable.
     
  7. jsk

    jsk Icon

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    Dec 27, 2006
    If the hotel owners added OTA into their service, wouldn't they have to pay retrans costs?
     
  8. gov

    gov Legend

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    Jan 11, 2013
    Man, if I owned a TV station and had out of towners with enough spendin' money to be stayin' in nice places like could have this TV system, I would think my advertisers would crap their pants if I threw a barricade between the loot and the businesses.

    But I have a funny way of looking at things . . . .


    :coffee
     
  9. James Long

    James Long Ready for Uplink! Staff Member Super Moderator DBSTalk Club

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    I'm not sure how many out of towners buy based on advertisements they see in their hotel rooms - other than services provided by their hotel (PPV etc). Tourists may visit attractions that are advertised in motel magazines and handouts ... but that isn't local TV advertising.

    Advertising is based on impact over time ... while a few ads are compelling enough to lead to an instant response most build up to a response by repetition. You see an advertiser 40 times and it begins to make an impact then some day you need that advertiser's product or service and you turn to a company you know through advertising (instead of the company that you have never heard of). Out of towners would not have the repetition - and I doubt an advertiser's regular TV ads would be aimed at the transient audience.

    If the hotel got their locals via a satellite or cable provider they would rely on the provider to continue to provide a signal. If the signal was cut to other customers in the market the hotels would lose the signal. But it appears that the hotels themselves may retransmit signals if received on equipment commonly used for home reception. Which means if their antenna/antenna array can receive the signal they can send it to their rooms.
     

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