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Dish Takes Over YouTube With Spanish-Speaking World Cup Ad 100 million impressions in two days

Discussion in 'News' started by Athlon646464, Jun 18, 2014.

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  1. Athlon646464

    Athlon646464 Gold Members DBSTalk Gold Club

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    Feb 23, 2007
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    Dish Takes Over YouTube With Spanish-Speaking World Cup Ad
    100 million impressions in two days

    (AdWeek.com) - The company shared some stats on how well its YouTube digital efforts are performing. Here’s a look:

    YouTube Search
    12 million impressions
    1.01 percent click-through rate

    YouTube TrueView InStream
    0.63 percent click-through rate
    12 percent view-through rate
    15.7 million impressions
    1.8 million views

    YouTube TrueView InDisplay
    0.23 percent view-through rate
    89 million impressions
    173,000 views
    22 percent watched the full video

    Full Story Link, Video & Discussion Here
     
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