No, it's not common sense, in fact it couldn't be further from sensical. Businesses advertising budets and costs are determined and planned well in advance. Your costs are going up because their costs are going up. It has nothing to do with their advertising budget. I understand beer is going up about 25 cents per six pack, are you pissed at Budweiser for spending $1M per superbowl spot? I don't care what D* (or any other company) spends their money on. I either pay it or I don't (and if under contract, I reduce till I can get out). I certainly don't find reasons to start threads crying about it.