You kind of contradicted yourself there... but anyway, the author can self-publish and set his own price and get more money that way now. He doesn't have to go through an agent or a publisher to publish an eBook at Amazon or Apple. If you agree to use an agent or a publisher, then you have to pay them something. If they take too big of a chunk, that's up to you to decide. Same thing with Apple's chunk... if you think Apple charges too much, then you can setup your own Web site to advertise and take orders and sell the eBook yourself and keep all the money BUT also have all the expense too.