Most other providers already had E! HD. They way I see it, DirecTV is just playing catch up. So if you don't like it and go somewhere else, chances are wherever you go also has E! HD. I always heard how funny "The Soup" was but never watched it because it was in SD. I wanted E in HD for this and also for the sake of my wife who is into that Hollywood gossip. Are there other HD channels out there they could of picked? Sure, but they also needed this to catch up with everyone else. I'm glad E was added, and I hope next up we see DIY, BBCA, H2, Investigation Discovery and then a few others.