Actually, my main point is that if you call up all the poeople who will lose their Distant Network channels and say: less than 10% of the people will be able to answer correctly. (and only a fraction of those will actually do anything about losing them other than obtain their own local channels from Dish,cable, or OTA). My in-laws have Dish Network, and they have distants. So, I called them when this was announced, and it turns out that they didn't even realize they have the distants, and long ago, they bought the locals on a locals-only feed from cable for $12/month. They are definitely above average in intelligence, but like most people, don't understand anything technical outside their field. Here's another point: - Suppose you have sales people call all the Dish Network customers with Distants, and try to get them to switch to DirecTV in order to get Distants. - Then I have sales people call the same number of Dish Network customers without Distants, and try to get them to switch to DirecTV. I haven't the slightest doubt that the number who switch in the two groups will be equal. Human beings don't do such things for rational reasons, they do them because they are sold the idea. PS DNS is Domain Name Server.