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Elemental gears for 4K Olympics and Ultra HD programming tiers

Discussion in 'News' started by Athlon646464, Dec 11, 2013.

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  1. Athlon646464

    Athlon646464 Gold Members DBSTalk Gold Club

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    Elemental gears for 4K Olympics and Ultra HD programming tiers

    A top executive at encoding technology vendor Elemental Technologies said he expects several broadcasters to deliver 4K Ultra HD programming from the 2014 Winter Olympics in Sochi and that multiple providers worldwide will launch 4K programming tiers in the second half of 2014.

    Wymbs noted that satellite TV providers worldwide were some of the first distributors to launch HD programming more than a decade ago and that he expects satellite TV providers and "some of the more aggressive IPTV" providers to launch 4K programming tiers. DirecTV filed trademark applications for the brand 4KNET, 4K and 4KN in February. CEO Mike White told analysts in November that the introduction of 4K programming could have a material impact on DirecTV's balance sheet by 2016.

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