You are ignoring, though, that cable TV and early satellite TV did in fact start out as a pick-your-channel business... people picked channels they wanted and ignored others, only paying for the ones they wanted... but increasingly as more channels were offered, people had the choice of a discounted bundle vs individual channels... and more people chose the bundles than the individual channels. Couple that with the advent of DBS and people chose the convenience of a smaller DBS dish vs the convenience of pay-per-channel on C-band where you had a bigger dish to contend with. Bottom line is, the system we have now mostly evolved in this direction because that's what people wanted the business to deliver to them. In businesses where choice is king, things evolve differently... people don't want a bundle of groceries that are picked by someone else... we like to pick our own groceries... but people wanted bundles and tiers of channels, so that's where we are now. Unless and until something changes about consumer habits, the majority of consumers seem to want the system in place now... so that's why we stay in this model.