If I were the attorney for the PAC-12 network (which I'm not), I would advise the following: 1. Heed to DirecTV's supposed claims of tier reduced placement of the channel. 2. Once the channel is carried in the desired tier (e.g., Sports Tier) file a suit with the FCC under the provisions of Section 616 of the Communications Act alleging discrimination sighting the Big Ten Network placement. 3. Bring up the Tennis Channel ruling against Comcast that was recently ruled upon by the FCC earlier this year siding with the Tennis Channel, forcing equitable placement. 4. DirecTV would either have to move the PAC-12 network to the same tier as the Big Ten Network OR move the Big Ten network (and any other "similar" sports channel) to the sports tier. Let's see how truthful DirecTV really is their pledge and "desire" to carry this channel at a "reasonable" tier, as they claim.