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Fox eliminates shorter/defined ad breaks

Discussion in 'TV Show Talk' started by phrelin, May 14, 2009.

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  1. Steve

    Steve Well-Known Member

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    Only that some folks might not bother to FF, if they knew the break was only going to last 60 seconds. /steve
     
  2. bicker1

    bicker1 Hall Of Fame

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    Right, and I can certify that at least two viewers didn't break that way. When they said, "Fringe will be back in 90 seconds," you'd hear three quick 30-second skip clicks on the remote. :whistling:
     
  3. BubblePuppy

    BubblePuppy Good night dear Smoke... love you & "got your butt

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    Make that three.:lol:
     
  4. pfp

    pfp Whatever

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    make it 4
     
  5. phrelin

    phrelin Hall Of Fame DBSTalk Club

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    Make it 5. It was dumb. If they stuck in more 20 second or 50 second breaks, maybe. But didn't anyone at Fox understand the 30 second skip button?:rolleyes:
     
  6. Henry

    Henry Retired Member

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    I used to have an RCA VHS VCR that went back after the show taped and marked the beginning and end of a commercial break. When you later played that program, the VCR would automatically detect the beginning of a break and FF to the end of it. There was an expected mechanical time delay while it FF, but a lot faster than watching the ads.

    I know it's a feature that might not readilly lend itself to a DVR without some serious tweeking, but it's just a matter of time ... someone will come out with one that allows that. Of course, the manufacturer better have deep pockets to fight the advertisers in court.:D
     
  7. BubblePuppy

    BubblePuppy Good night dear Smoke... love you & "got your butt

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    I believe that Tivo had a dvr that did that sort of thing.......you see how long that lasted.
     
  8. pfp

    pfp Whatever

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    I believe that was replay not tivo
     
  9. Steve

    Steve Well-Known Member

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    I think you're right. It was those REPLAY patents (now owned by DirecTV) that led to this Wish List request:

    Up to FFX3, automatically switch to PLAY at the end of a commercial block.

    /steve
     
  10. BubblePuppy

    BubblePuppy Good night dear Smoke... love you & "got your butt

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    Thanks for the correction.:)
    I didn't have either one but I knew there was a dvr that did that.
     
  11. xmguy

    xmguy New Member

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    Agreed. If they said it would return in 60 seconds. I'd press Skip twice. Plus MORE commercials now we get LESS time watching Fringe!!
     
  12. xmguy

    xmguy New Member

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    Commercial Advance. I remember my RCA VCR did that. Not to well. But still.
     
  13. Henry

    Henry Retired Member

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    Mine did it well if I let it whir and purr for 30-minutes after it taped. Like every feature, it has it's time. The networks making it harder to skip commercials seems like a tailor-made excuse to get this feature incorporated (or re-incorporated) into today's DVRs.
     
  14. pfp

    pfp Whatever

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    be careful what you wicsh for. If something like this were to take root we would probably see more obvious product placement in our shows or the shows becomeing outrights ads for products (Eureka). Or perhaps theose enormous BUGS on channels such as SciFi (sorry Syfy) will fill 1/3 of your screen with a commercial while the program continues to run. I for one don't want to see anything like this happen.
     
  15. Stuart Sweet

    Stuart Sweet The Shadow Knows!

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    ...or entire shows built around product placement. Sorry, 30 Rock, no matter how much I love you, it's still product placement to write an episode that riffs off Mamma Mia especially if there's a commercial for the DVD ate the end.
     
  16. pfp

    pfp Whatever

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    Agree, but i think it works for this show since it's so over the top.
     
  17. Henry

    Henry Retired Member

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    I don't either. But gloom and doom ain't my cup 'o tea, either. I'll look for work-arounds before I give up on TV altogether. The networks know they tread a fine line between us viewers and their commercial sponsors. Let them figure it out. We can either accept or reject their offerings.

    Not using existing technology to solve a problem just doesn't make sense to me. Of course, one problem solver doesn't an industry fix, but it's a start. We have such a long way to go.
     
  18. snipes007

    snipes007 Mentor

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    I give Fox credit for trying such things, although they don't have a history of any of those things being successful. Remember the FOX Hockey Puck Tracker. :)
     
  19. Henry

    Henry Retired Member

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    Make that a LOT of credit.

    The DVR is probably the first consumer backlash specifically directed at the networks and its distributors (OTA, sat or cable). Fox happens to be one of the first to try and stem the flow, so to speak. Others may have tried different things. I'm just ignorant of who they are. If the present trend continues, other networks will feel the pinch where it really hurts.

    The networks would be well advised to recognize that viewers have reached a point of commercial saturation, whether that be in the form of breaks, bugs, or product placement. They need to devise a happy medium that satisfies all and penalizes none.

    A tall order for sure in an industry that survives on advertisers Dollars. And maybe therein lies a part of the solution, who knows? They're smart folks; surely they can devise alternate revenue streams to keep their board rooms, and us, happy.
     
  20. phrelin

    phrelin Hall Of Fame DBSTalk Club

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    Just when I thought they had abandoned "Remote Free TV", Fox comes up with this wrinkle (From Advertiisng Age):
    Hmmm. If they mix these things, the skip button might not be so useful. Might have to revert to FF.
     

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