http://www.multichannel.com/marketing/fox-takes-new-tack-hopper-legal-battle/141846. Fox Takes New Tack in Hopper Legal Battle
That isn't the point I have been making, though. I have said that they can't make me watch a commercial... BUT before AutoHop at least they thought I might be watching them. With AutoHop, the advertiser's natural inclination is to assume I am not watching... and thus not want to pay as much for advertising.bobukcat said:Stewart I understand the point you are trying to make but you seem to also argue that having the commercial play, even if no one is watching it (gone to the bathroom, talking with others, or getting a snack) somehow adds value to that commercial versus it being skipped. "If a commercial airs but no one is there to hear it does it make a sound?" I'm sorry but that seems like a far reach to me, and the amount of time I pay any attention to the commercials while skipping through them (manually or with AutoHop) is only to see when what I actually want to watch is back on.
This is true... and it is also what I have been saying. But many people seem to want to ignore reality and think there will be no evolution in the form of cost to consumers. People say "yay AutoHop" without thinking what it might do to their budget down the road. All I've been saying is "be careful what you wish for" because when Dish wins, and they should win, then don't go nuts when the prices go up for the OTA programming.bobukcat said:If technology and viewing habits dictate that the traditional advertising revenue model no longer works and we end up paying for programming in a different manner then that's evolution of the business and trying to stop progress is a fools errand.
No, don't hold your breath on that one. I've been saying for years that I think a lot of advertising is wasted money. Coke and Pepsi and most beers, for example, don't need to spend what they do just to let me know their product is still on the shelves... when I see them every week at the local stores.bobukcat said:Look at it this way - perhaps the price of many goods and services would go down considerably if so much money isn't being spent on advertising budgets for those products.
It stands for the best entertainment available for a monthly fee!FTA Michael said:But why is DISH all caps? Does it stand for something now?
TV antenna manufacturers make money because of the OTA networks. I suppose they should have to pay the network stations, also. Ignoring DVRs and the issues they add, all Dish is doing is acting as an antenna.fudpucker said:Do you really think the providers - Dish, DirectTV - aren't making money on the networks? You think the networks should give Dish and DirectTV the right to use their programming to make money for free?
The 70s were far more risque than today.foghorn2 said:I sometimes watch old 70's and 80's commercials on YouTube. If the commercials today were as interesting and entertaining, I wouldn't hop over them. Actually I wish there was a way to subvert the new commercials and insert the old ones. TV would be a lot more entertaining!
I'm sure most are aware of that. But the fact that they can't get an injunction to stop it is an indicator that the court isn't so sure they have a case.Curtis0620 said:You all do know this was only a rejection of an injunction to shut down the ad skipping feature of the Hopper. The trial is still yet to come. So DISH can ultimately lose.
Injunctions are normally given if there is more harm in allowing something to continue than ending it. This is one of the cases where any harm that is done to the broadcasters by DISH can be compensated by money. If an injunction was granted and the broadcasters later lost there would be harm to DISH that may not be as easily compensated.lparsons21 said:I'm sure most are aware of that. But the fact that they can't get an injunction to stop it is an indicator that the court isn't so sure they have a case.
Gloria_Chavez said:The 70s were far more risque than today.
Can't imagine any of the networks airing this Namath/Fawcett spot for Noxema.
nah, they are too busy playing Viagra and lawyer ads.