Hi Civrock. I must disagree with you here. Historically, all English football was played at 15:00 UK time. It was scheduled that way for a reason. It was the perfect time to allow travelling fans to get to their side's away matches - and still get home the same day. No matter where in England they were. Television contracts moved some start times so more matches could be televised. To this day however, many / most games are still played at 15:00, hence the desire for the overflow channel. For example, 6 games will be played at 15:00 ( 10:00 EDT ) opening day. http://news.bbc.co.uk/sport2/hi/football/eng_prem/fixtures/default.stm The overflow channel allows us to see an extra game each week. Cheers. Edit: By the way, to this day 15:00 EPL matches are NEVER shown on TV in England. This is to protect the live gate of all the lower divisions who still hold all their matches at 15:00.