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Free Broadband for "High End Users?"

Discussion in 'DIRECTV General Discussion' started by ICM2000, Sep 15, 2010.

  1. ICM2000

    ICM2000 Legend

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    CNBC just flashed on the screen during "Fast Money" that the DirecTv CEO announced that "High end" customers will get free broadband in Q4. Have not seen any additional references.
     
  2. RAD

    RAD Well-Known Member

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    Dripping...
    I listened to the conference call, the way I heard it it sounded like it would be an internet connection kit, or something along that line, to interconnect DirecTV receivers to a customers internet connection. IIRC he said it would be a $70 feature that they would provide free to hight end customers.
     
  3. NewForceFiveFan

    NewForceFiveFan Legend

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    and "high end" customers would be...?
     
  4. RAD

    RAD Well-Known Member

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    The ones that get this free offer:D

    DirecTV probably isn't going to say what they consider high end.
     
  5. vbedford

    vbedford AllStar

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    What does this mean?
     
  6. Gloria_Chavez

    Gloria_Chavez Godfather

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    vbeford, you ask, What does this mean?".

    I say, it means that DirecTv is beginning to grow concerned about the threat from the multiple offerings that MSO's provide, coupled with the customers leaving for Netlifx & Redbox.

    Sky TV in the UK also provided broadband, but it bought a broadband provider to do so.

    Rad, did any analyst ask who it would team up with for the broadband, and how this would impact their costs?
     
  7. RAD

    RAD Well-Known Member

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    I think you're miss reading WAY too much into this. As I posted earlier they way it was discussed it would be something that cost about $70 and would provide internet connectivity to DirecTV receivers. They feel that having internet connectivity is important but nowhere did I come away with the impression that they would be giving internet service to their high end customers.
     
  8. highheater

    highheater Legend

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    I get pounded with ATT mailings on a weekly basis. Direct TV should be concerned. They are being undercut on the low end by Dish and one-upped on the high end by package deals. Now you can get an ATT package with your Iphone.

    Direct TV needs something like this desperately to remain competitive. NFL and MLB packages only go so far.
     
  9. highheater

    highheater Legend

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    from Reuters ...

    "CFO says Direct TV to offer free broadband connection to 'high end customers' in fourth quarter."
     
  10. dpeters11

    dpeters11 Hall Of Fame

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    So, from the way I read what you say, they'll be providing free what a lot of us got when we had DirecTV put in MRV. I guess it could be without MRV, but if they make all the receivers able to connect to the net, that would mean DECA, and at that point you've basically got a MRV system depending on the receiver models.
     
  11. RAD

    RAD Well-Known Member

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    That could very well be. But I see this as a way to get internet connections to the folks that have only 1 HD DVR and haven't connected it to the internet. I do wish that he would have expanded on his statement since he really just glossed over the statement.
     
  12. tonyd79

    tonyd79 Hall Of Fame

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    They are shaking in their boots. Meanwhile, their customer base grows faster than any other segment of the market during a recession.
     
  13. Manctech

    Manctech Icon

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    They already started this. It's been our work order for weeks. All it has been so far, is on upgrades adding an HD-DVR there is two "HOME PLUGS".

    Basically a home plug is two power strips that use your homes electrical wiring to pass ethernet. One goes at your router the other goes at the receiver and it passes ethernet to the receiver.

    However they might start including the SWM Broadband decas on new installs seeing as all new installs with HD equipment are swm. Which is fine, more money for techs seeing as a broadband deca pays the same as dropping another receiver.

    edit: I would like to point out that most customers had no idea it was even on the work order. If we don't have them in stock I don't even mention it, because the customer has no idea what I am talking about. It's dumb.
     
  14. Gloria_Chavez

    Gloria_Chavez Godfather

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    Tonyd79, its net adds went from 224K in 2Q09 to 100K in 2Q10. True, they added while all but one of the other PayTV co's declined, but the industry as a whole lost customers for the first time ever.

    Since 1995, the average monthly PayTV bill has increased by 122%, while the median number of hours watched by a household has increased by 13%.

    Somethings gotta give.
     
  15. tonyd79

    tonyd79 Hall Of Fame

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    Again. Net GAINS. While others are losing. Even the NFL is showing regression in its revenues. It's the economy. You even prove my argument. The industry is in decline and DirecTV is still gaining customers.
     
  16. BattleZone

    BattleZone Hall Of Fame

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    Really, what this is is an attempt to keep and control users who might otherwise be siphoned off by OTHER downloadable TV options (NetFlix, Hulu, etc.). Dish is doing the exact same thing: providing free connectivity devices for folks who have the capability to use them (i.e., a wired high-speed Internet connection and a router with an available port).

    The reason is simple: both providers see very clearly that TV content distribution will EVENTUALLY largely move to the 'net, BUT that also, TODAY, the 'net is being used to augment the content that is already available on linear TV. And the percentage of downloaded content being viewed is only going to increase.

    DirecTV and Dish look at it like this: "We are already in the home providing mainstream TV programming. Why should we let other competitors (Apple, Google, Hulu, Netflix, etc.) get to control the 'net-based TV, when we are already there? Let's get our current boxes connected, even if features are minimal today, and start designing more robust 'net features into all future boxes."

    They know that if they don't start getting their current boxes connected to the 'net, TODAY, they will quickly lose the battle for the TV, first to early adopters, and eventually to the mainstream. So they are making the effort, TODAY, to get the boxes connected, which means that any future upgraded boxes will "automatically" be connected to the existing connections.

    Plus, it adds that all-important talk-back channel so that usage data and system health check info can be gotten back to the company.
     
  17. bjdotson

    bjdotson Legend

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    I believe that they are called "Powerline Adapters"; I have an HD DVR, an Xbox 360, and a Playstation 3 all hooked up this way. I also have another HD DVR, a Wii, and 4 computers hooked up to my wireless network.
     
  18. kovach

    kovach Mentor

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    I think Homeplug and Powerline Adapters are speaking to the same thing; Homeplug is the technology, Powerline Adapters are the equipment.
     
  19. CCarncross

    CCarncross Hall Of Fame

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    Thread should probably retitled "Free Broadband connectivity", meaning they arent giving you free broadband, but a way to connect your D* equipment to your broadband provider
     
  20. Beerstalker

    Beerstalker Hall Of Fame

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    I think this most likely means they will install a DECA broadband adapter for free to good customers (people who buy lots of PPV).

    When you think about this it makes a lot of sense with their new PPV system they are pushing out in the 4th quarter. The new system allows you to go online and order a PPV movie and it will be beamed down to your DVR by satellite, or sent to you over the internet if your DVR is connected to broadband. I'm sure it will cost D* more money to beam the content over satellite, so the more people they can get to use the braodband option the less it will cost them. So if they come out and install a broadband DECA adapter for free to people who order a lot of PPV it will save them money in the long run (and maybe get you to buy more PPV which makes them more money).
     

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