Three reasons, location, location and uh, I think the other will come to me. At $3.65 in Maryland, gas stations may make near zero on gas. I have been told that in this market, Exxon sets its retailer prices and might make the retailer price it at a loss for the privilege of maintaining the Exxon markee to bring in customers to buy overpriced chips and soda. If a retailer buys from an independent dealer and sets his own price, he will make more money selling 5% to 10% as much gas at $5.50 to well-to-do urbanites who do not want to drive to the next station. Lots of people in this market have six and seven figure incomes. They would be wasting their valuable time to drive five minutes out of their way to save a dollar a gallon. Heck, when I'm on a gasoline alley and I get to the last station on it and see it is four cents above one that I just passed, it isn't even worth my time to turn around and go back to save 60 to 80 cents... and I'm just a lowly satellite dish antenna installer.