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Google and DirecTV Announce Partnership

Discussion in 'DIRECTV General Discussion' started by mattgwyther, Aug 11, 2010.

  1. mattgwyther

    mattgwyther New Member

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    May 22, 2007
    Sorry, not Google TV just Google TV ads.



    DirecTV, Google unveil strategic partnership
    By Georg Szalai, The Hollywood Reporter - August 11th, 2010

    DirecTV and Google unveiled a strategic partnership Wednesday that will see Google become the sales representative for the satellite TV provider's advertising inventory on several cable networks carried by DirecTV.

    National satellite inventory on Bloomberg, Fox Business, Centric, Fuel, G4, Current, Ovation, Fit, Sleuth, Chiller and TV Guide will be available through the Google TV Ads system across all dayparts, including primetime, the companies said.

    Financial terms weren't disclosed.

    Said Bob Riordan, senior vp, DirecTV Advertising Sales: "Google TV Ads is an excellent advertising tool and will be a tremendous complement to DirecTV's existing suite of innovative assets."

    http://www.hollywoodreporter.com/hr/...adfdcc730c9716
     
  2. itzme

    itzme Hall Of Fame

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    Jan 17, 2008
    I hope this relationship grows... into technology issues
     
  3. gphvid

    gphvid Godfather

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    Jun 19, 2007
    Thousand...
    Maybe Google can supply the solution finally to the audio dropout problem...
     
  4. itzme

    itzme Hall Of Fame

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    Jan 17, 2008
    I was referring to Google TV. An alliance like Google has with Dish would be great. But I'm not holding my breath for that.
     
  5. hdtvfan0001

    hdtvfan0001 DIRECTV A-Team

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    Jul 28, 2004
    It's a marketing agreement....period.
     
  6. itzme

    itzme Hall Of Fame

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    Jan 17, 2008
    True, but it means an alliance exists and the players are getting to know each other better. But you're right, and I won't read any more into it.
     
  7. hdtvfan0001

    hdtvfan0001 DIRECTV A-Team

    32,456
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    Jul 28, 2004
    Yes....and it may perhaps lead to more "partnership activity" in the future as you referenced earlier.
     

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