I've had the DirecTV Premier package with NFLST and MLBEI for 6 years. This week I came to the decision that I needed to trim some fat out of my household budget, so I called DirecTV with the intention of downgrading to the Choice Xtra package plus Sports Pack, which would save me about $40 a month. The CSR who answered the phone said she was not authorized to downgrade customers, so she transferred me to another agent who offered me a 40% discount on the Premier package for 6 months. I get to keep all my channels AND save over $40 a month. Now THAT is rewarding loyal customers with great service.