If you don't subscribe to the HBO premium package you still need to be aware of what they are doing. Unlike NBCU, News Corp, Disney/ESPN/ABC, Rainbow Media, etc., they don't ask anyone to pay for their content unless they want it. Perhaps it's just because they were early in the cable game and chose the "premium-you-only-pay-for-it-if-you-want-it" model. But never let it be said that moss is growing on their building foundations. As noted in an article in a paidContent: The Economics of Digital Content article Why HBO is once again TV’s most relevant network: The difference between HBO and even it's sister Time Warner stations like TNT and CNN is that anyone who has cable or satellite can have HBO but no one who has cable or satellite is forced to pay for it - like a tax for some "greater good" - in order to watch other channels they want. And if you choose to pay a cable or satellite TV provider for the HBO channels, then you are entitled to its original content free on the internet on almost any platform. Welcome to a sustainable 21st Century economic model.