Target? Are you kidding.... They may be big in retail...but not in electronics sales, especially $500 Blu Ray units....heck...the big box stores have trouble selling those. On Amazon (who sells more electronics in one month that Target will in 2 years) the only HD disk players that are selling (3 of the top 15 players for any platform) are HD DVD units. Blue Ray's first listing in terms of sales is barely in the top 40. To date, if you exclude PS3's, there's a 60/40 HD DVD player advantage in the U.S. and 70/30 advantage in Europe. Disk sales worldwide are virtually even. Since the PS3's haven't seemed to give Blu Ray any disk sales advantages, Sony has failed miserably with their Blu Ray format. Right now, movie viewers are buying HD DVD. Game players are buying PS3's and renting movies, not buying them (in general). The disk sales numbers support this fact. More new HD disk title releases have been announced for the timeframe between now and Nov 1 on HD DVD than Blu Ray...and there are some major titles set for the holiday season on HD DVD. HD DVD disks are less expensive, and their players are 1/2 the cost. Based on all this....HD DVD will win out.