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Hostess Brands Moves to Wind Down Operations, Sell Assets

Discussion in 'The OT' started by fluffybear, Nov 16, 2012.

  1. Aug 2, 2013 #281 of 313
    Lord Vader

    Lord Vader Supreme Member

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    I porefer these "new" Twinkies over the "older" ones. I swear that these are a bit sweeter and softer, moister. The older ones tasted rather bland. The cupcakes aren't bad, either. So far, no Ho-Hos or Ding Dongs. I haven't seen any of those on the shelves yet--anywhere.

    BTW, I saw something I've never seen before--a Little Debbie commercial. I don't know whether that company has done TV advertising before, because I personally have never seen a TV commercial for their products. However, this week I saw a couple commercials touting Little Debbie items. I'm willing to bet that they're none too happy Twinkies are back.
     
  2. Aug 3, 2013 #282 of 313
    fluffybear

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    Little Debbie has been doing commercials for years but they tended to be more concentrated to selected programming (example NASCAR where the commercial featured (then) driver Kenny Schrader). With so many snack cake companies (Sara Lee, Tasty Cake, and Blue Bird are just a few names) expanding their offerings & territory to satisfy the snack cake market after the demise of Hostess. Now with their re-entry, it doesn't surprise me Little Debbie would want to get their name out int he public a little more.
     
  3. Aug 4, 2013 #283 of 313
    Rich

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    I've seen them here in NJ on the NYC locals.

    Rich
     
  4. Aug 4, 2013 #284 of 313
    AntAltMike

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    I associate national brand pastry advertising with Saturday morning television in the late 1950s and through the mid 1960s. Maybe it was just as important for those manufacturers to develop brand familiarity to young kids as it was and is for beer distributors (and cigarette manufacturers) to get teenagers to choose their brand. And of course, toys and breakfast cereals were the other big Saturday morning advertisers.

    I can't think of any long running prime time programming that was underwritten by a pastry manufacturer, whereas Ford, Chevrolet, Campbell's Soup, Eastman Kodak and even Ralston Purina were major sponsors of prime time shows, and of course, Proctor and Gamble outspent all of them by just checkerboarding its ads everywhere. I don't see that Little Debbie could ever get much return on investment if it tried to entrench itself through heavy television advertising in today's television marketplace.
     
  5. houskamp

    houskamp New Member

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    Local meijers store had donettes, hohos, and cupcakes back on shelf tonight :)
     
  6. Lord Vader

    Lord Vader Supreme Member

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    What about Ding Dongs??? :shrug:
     
  7. longrider

    longrider Well-Known Member DBSTalk Club

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    Some products are back in my area but still no Twinkies :(
     
  8. AntAltMike

    AntAltMike Hall Of Fame

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    The new Hostess reported record orders, but that has to be because restocking bare shelves requires much larger initial quantities. In my market, Washington, DC metro, they have insignificant shelf presence at present.

    [​IMG]

    Seban: Hostess snack cake sales outpacing ‘most ambitious projections’

    7/18/2013 - by Eric Schroeder

    KANSAS CITY — Hostess Brands, L.L.C. said it is experiencing “record demand for products,” which returned to store shelves on July 15 after a half-year hiatus. According to the Kansas City-based snack cake maker, sales already were seven times greater than historic levels and orders were three to six times greater than production capacity, which has been running at maximum levels.
    .
    The company said it was informed by numerous retailers that product sold out within hours of the snack cakes being displayed. With 50 million Twinkies and 35 million CupCakes already projected to be on store shelves during the first two weeks of the comeback, new orders have been placed representing an additional 100 million units for just those two snack cakes alone, Hostess said.

    “We knew this comeback would be historic and interest would be significant,” said Rich Seban, president of Hostess Brands, L.L.C. “But the demand has far outpaced even our most ambitious projections. We are running our bakeries at their fullest capacity and are doing everything possible to make sure we are fulfilling orders to our retail partners as quickly as possible so they can replenish their shelves for eager consumers. We are asking members of the public to be patient. If your store is out of your favorite snack cake, please rest assured that we are doing everything we can to resupply our customers as soon as possible.”

    Hostess Brands is baking snack cakes at four bakeries: Emporia, Kas.; Schiller Park, Ill.; Indianapolis; and Columbus, Ga. Its initial line-up of products includes Twinkies, CupCakes, DingDongs, Donettes, HoHos, Zingers, fruit pies and mini muffins. Not all products are available at all stores immediately, Hostess said...
     
  9. Lord Vader

    Lord Vader Supreme Member

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    I'll say! Where are my Ding Dongs?!? :mad:
     
  10. bnwrx

    bnwrx Icon

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    I want my "Hostess O's"!!!!! :joy: :joy: :joy:
     
  11. AntAltMike

    AntAltMike Hall Of Fame

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    My nearest 7-Eleven now offers two Hostess items: Twinkies, and their classic, squiggle-topped cupcakes. Right next to the Hostess cupcakes are 7-Eleven's own house brand version, which look and taste exactly the same, but which are 25% larger and sell for twenty cents a pack less. Elsewhere in the store, the 7-Eleven sleeves of peanuts are alongside identical packs of Planter's Peanuts with a price advantage of 49 cents versus 79 cents, so it could be that these Hostess items will co-exist with the store brand versions.
     
  12. SayWhat?

    SayWhat? Know Nothing

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    Big Lots Of Ding Dongs?

    http://www.latimes.com/business/money/la-fi-mo-big-lots-hostess-twinkies-20140211,0,2583535.story
     
  13. AntAltMike

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    I live in an area where 7-Eleven is by far the dominant convenience store affiliation, and Hostess shelf space varies wildly from store to store, with one store only stocking two items but another has the broadest, largest store offerings of Hostess products I have ever seen.

    7-Eleven began offering it own series of roll cakes that are nearly identical to Drake's Swiss Roll cake of the 1960s. They used to cost 25 cents each back when the Hostess and Drake two-packs were a dime. According to the Bureau of Labor statistic's CPI calculator, 25 cents in 1967, the last year when I used to buy them while delivering newspapers, is wortk $1.74 today, so at $2.29 each, they only cost about 31% more in constant dollars than they used to.,

    Unfortunately for me, the roll cakes have succeeded in holding their shelf space in only one of the stores I regularly visit. There are actually three varieties of the product I am aware of: the ordinary chocolate one, a carrot cake, and a red velvet cake. One store that finally depleted it small initial inventory of chocolate and red velvet has been moving its half a dozen carrot roll cakes from one area of the store to another in hopes of it being found by the carrot cake audience, but I get sick at the thought of carrot cake, even though I eat carrots and cakes.
     
  14. Oct 4, 2015 #294 of 313
    AntAltMike

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    Good news, bad news.

    I just saw Hostess Suzy-Q's on the shelf of a 7-Eleven. But the 2-cake package has been seriously downsized, from 4.1 oz. to about 3.2 3.03 oz.
     
  15. Oct 4, 2015 #295 of 313
    Lord Vader

    Lord Vader Supreme Member

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    Their pumpkin spice cupcakes are yummy, and their limited edition pumpkin spice donettes are also delicious! :D
     
  16. Oct 5, 2015 #296 of 313
    AntAltMike

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    I bought a pack today. The size was only 3.03 oz., less than 3/4 the previous size, and was priced at $1.79. Fuggettabout it.
     
  17. Oct 5, 2015 #297 of 313
    RAD

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    The problem I have with Hostess since they came back is the grocery store that I visit is usually out of product. There's space on the shelf for it, just nothing there.
     
  18. Oct 5, 2015 #298 of 313
    AntAltMike

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    Yogi Berra said something about that: "Nobody buys it any more because it's always sold out."
     
  19. Oct 9, 2015 #299 of 313
    billsharpe

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    ...similar to Yogi's remark "Nobody goes there any more. It's too crowded." :eek2:
     
  20. Oct 9, 2015 #300 of 313
    joshjr

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    I miss seeing Cherry Rolls on the shelves. Bring them back please lol.
     

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