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I love this.... thanks D*

Discussion in 'DISH™ High Definition Discussion' started by bhenge, Oct 17, 2007.

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  1. Oct 21, 2007 #81 of 158
    texaswolf

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    He was saying that HD subs aren't the majority of customers...and that the sat companies wouldn't care if we (HD subs) all canceled tomorrow...what i meant is that ad's you see today...are geared towards who will give you more HD...not give HD a try....not...soon...but NOW...basically if you dont have HD your missing out...they are the biggest promotional push by both companies...hence the HD DVRs...so obviously...the companies WOULD care if HD customers canceled.
     
  2. Oct 21, 2007 #82 of 158
    Ron Barry

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    Actually, unless I missed the post, HDMe did not say that D* and E* would not care... He said they would not close their doors and it is a big difference. I agree with HdMe. We are a growing segment but a small piece of a very large pie.... I believe you used the word massive amount of E* customer complaining about not having these channels... I also have to disagree on that.. We are far from massive even if all E* HD customers felt adding this HD channels are #1 priority.

    I know it is important to a number of users here.. but personally I would not consider that equating to massive..

    It is apparent that both companies want to appear to be the leader in HD because HD is where we are going as a society. However, I still think HD to the average person is not a high priority. I live in a nice area and I do know that 7 out of the 9 homes have HD in some form. However, I also know as far as my friends and relatives the number if far less. More like around 10% and most of my friends are middle income type people and when brought up most don't feel envious or even the strong need to make the jump. Lots of people I talk to are happy with what they have and don't feel the need to make the jump yet.

    I think D* and E* also know this and they are fighting for the future not a sudden surge of HD customers today. Yes it is growing, but like any technology tied to a major purchase that has equipment that lasts 10+ years it will take time..
     
  3. Oct 21, 2007 #83 of 158
    texaswolf

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    Sure, I know people who don't have HD either...but most of the satellite customers i know...do...and that may just be me.

    My point is...you don't see either company putting ad's out for SD channels....the ad's are for HD...it is a race right now...look at any site that reports on satellite/cable/tech and you will see the big story is when one of there companies release or announce the release of new HD channels. a race to get the most now...or by the end of the year...does not seem like a plan for 2 years from now. E* wouldn't bragging about being the HD leader, and D* wouldn't have scrambled and announce way early that they too will be getting more....if HD was not a significant part of the companies. Why would they waste so much advertising on HD...if it wasn't a significant part of the company. Yes in the future everything will be HD...but these companies ARE fighting RIGHT NOW to get the most HD customers...
     
  4. Oct 21, 2007 #84 of 158
    richiephx

    richiephx Godfather

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    Sure you do, read the inserts in your daily newspaper. Some ads don't even mention HD.
     
  5. Oct 21, 2007 #85 of 158
    Ron Barry

    Ron Barry 622 Tips & Trick Keeper

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    Guess we see it differently.. What I see is that the companies view HD as a emerging market. The SD market is mature and saturated. The HD market is where the growth potential and the potential to steal customers away.. That is why I feel we are seeing these type of statements being made and D* advertising blitz. It is also why one does not see SD add campaigns... Mature vs. emerging opportunity one wants to capture.

    I personally don't think at this point in time it is a significant part of the either companies business. However, I do think it is a significant part of both companies business plan and is a key focus for growth and conversion opportunities and that is why we see the large focus.

    I do agree they are fighting for HD customer now because it is these customer that will make the companies future bright and today is a key opportunity to capture new customer and even more so to get conversions and I think that is where D* mind and focus is and the primary driving force to add the quantity of channels they did.
     
  6. Oct 21, 2007 #86 of 158
    richiephx

    richiephx Godfather

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    Ron, your comments are refreshing, consistent and positive. Thanks.
     
  7. Oct 21, 2007 #87 of 158
    texaswolf

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    i agree
     
  8. Oct 21, 2007 #88 of 158
    rcoleman111

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    Sorry, but that's incorrect. The switch from analog to digital has nothing to do with the conversion from SD to HD. People with analog TVs will still be able to watch digital TV - they'll just need a set-top box or converter, which are already being provided by cable and satellite providers. Anyone who really wants to buy a new SD digital TV set can still do so. The notion that people are buying hi-def TV sets "by default" is really kind of silly.
     
  9. Oct 21, 2007 #89 of 158
    rcoleman111

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    HBO alone has about 26 million subscribers. Your comment that "most customers do not pay for premium channels like HBO" is simply incorrect.
     
  10. Oct 21, 2007 #90 of 158
    Stewart Vernon

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    According to data at the www.ncta.com Web site, they are estimating approximately 65.5 million cable customers. Add that to the 30 million Dish/DirecTV and you are at 95.5 million customers. I'm not sure if this counts everyone or not... but your HBO number is less than a third of that.

    I never said HBO didn't have a lot of subscribers... just that most folks don't have it.
     
  11. Oct 21, 2007 #91 of 158
    Stewart Vernon

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    You just changed your argument. I never said the switch from analog to digital has anything to do with SD vs HD. I also noted that some people are getting EDTVs and not HDTVs.

    But the point was it is getting increasingly difficult to buy a new analog TV. Whether it will work with a set-top box or not is irrelevant if you can't buy one and if TV manufacturers stop making them.

    My point was you can't automatically attribute sales of new HDTVs to people wanting HD because many purchasers just want to buy a new TV and have no other choice but to buy an ED or HD digital TV now that analog ones are not on the shelves.

    Go to your local TV stores and see how many analog-only TVs you can find on the shelves... and price-compare them with the cheapest digital sets... and I suspect you will find that a customer needing a new TV right now is going to get a digital set whether he wants HD or not because it really is the only choice for him to buy one.
     
  12. Oct 21, 2007 #92 of 158
    Stewart Vernon

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    On the advertising front... Companies tend to advertise things they feel differentiate them from the competition. Would you expect to see a Pepsi commercial that touted how similar Coke and Pepsi taste and how they are usually priced similarly and available in the same containers and sizes?

    Dish doesn't spend a lot of advertising anyway... but the point here is, SD offerings from Dish and DirecTV are very comparable once you take away the sports. So DirecTV advertises Sunday Ticket and MLB Extra Innings as exclusives... and there really isn't a big differentiator for Dish in the SD market so why would they spend their advertising dollars just to say they are sort of the same?

    When Dish had a big HD lead, it only made sense to emphasize that. You will note that during this time period DirecTV commercials said "we have the best HD" or "all your favorite HD" because they knew competing for number of channels was a losing advertisement... But now with mor channels launched, all the DirecTV commercials switched gears to advertise "we have the most HD".

    Also worth keeping in mind... Dish internally and on press releases did say "HD leader" but I don't ever remember national ad campaigns like DirecTV does. Dish just hasn't spent that kind of money on advertising... and if you compare subscriber numbers between the two companies you have to call that a win for Dish because they are within a few million of DirecTV with nowhere near the advertising expense.
     
  13. Oct 21, 2007 #93 of 158
    James Long

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    There really isn't a lot going on in the SD world ... only a handful of channel additions over the past year. Those have been advertised (a press release and cross channel promos for Veria on Dish Network, enough BTN press releases to wallpaper a room). Perhaps some people are only seeing the advertising that interests them?

    How about the ads for MLB EI or NFL ST or Nascar? While there is an HD counterpart to these packages these are premium SD channel packages that have most definitely been advertised.

    And that does not begin to mention the mailers and other co-op advertising for the SD packages and the companies in general that fills our landfills and commercial breaks on TV. E* and D* have directed a lot of resources at promoting what is new ... HD ... but they have not forsaken SD in their ads.
     
  14. Oct 21, 2007 #94 of 158
    Wildman63

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    From what I've read, about one-third of US households are HD capable. Prices are plummeting on HD sets... really, HD capable sets. My Samsung 1080P set has gone down $600 on the sticker price (I paid $300 under that) in the last year. Christmas will result in huge sales of HD sets. There will be an enormous market in HD content coming up. That brand new 50 inch flat panel displaying SD content won't cut it... and the Super Bowl will be just around the corner.

    It's easy to see why the advertising push is on HD programming.

    The competition among providers is terrific as far as I'm concerned. None of them will rest on their laurels. We're all winners.
     
  15. Oct 21, 2007 #95 of 158
    texaswolf

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    Actually i have seen national ads, but your right, nowhere near what D* launches
     
  16. Oct 21, 2007 #96 of 158
    DP1

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    It's funny how thats brought up every year about this time.. been that way for the better part of a decade.

    Matter of fact, I believe the upcoming Super Bowl will be the 10th one in HD now.. well save for those couple years along the way when Fox was dicking around with 480p, but yeah.
     
  17. Oct 21, 2007 #97 of 158
    Stewart Vernon

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    In some ways getting an HD set is a lot like getting a camera-phone now. I neither have nor want a cellphone with a built-in camera... but if my current phone dies, I think the cheapest replacement for it now would still come with a camera.

    My current phone supports internet for emails and stuff, but I've never used it for that and disabled the feature...but when I got this phone I didn't have an option to get a cheaper phone that didn't have the feature.. so I took what it came with.

    This is why I took the position about "most consumers" and HD. I'm not sure how many people are running out to buy a new TV right now because of HD and how many just need a new TV and get HD for future-proofing or because it was the best deal on the shelf.

    The first year I bought I my HDTV (back around 2003) I actually only used it for widescreen DVDs for about a year before subscribing to Dish's HD package and beginning to watch OTA HD as well... and while I knew full well the difference in HD and SD, it was not initially the driving force in my purchase. Initially I wanted a big screen TV for the living room, but splurged for the HD capability so I would have it when the time came.

    I suspect there are many consumers in that mode right now... but I could see sometime in the next 5 years a big upswing in demand for more HD programming.

    Unfortunately I also know people... and so many people seem to think the stretched TBS/TNTHD programming is HD since it fills their screen and has an HD logo in the guide... much of the public demand for HD will be curbed by what programmers are providing and calling HD.

    In some ways, we would be better off with less HD channels... as that would keep demand higher for new HD channels. But since it has been proven that a lot of customers can be pacified with pseudo HD stretched upconverts... we will perhaps have to wait for the next groundswell to push forward.
     
  18. Oct 21, 2007 #98 of 158
    rcoleman111

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    The 26 million figure only takes into account the number of HBO subscribers. Add to that the number of subscribers to the other premiums and it's clear that a sizable percentage of cable and satellite subscribers do in fact get premium channels. The percentage is likely to be even higher among HD subscribers.
     
  19. Oct 21, 2007 #99 of 158
    rcoleman111

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    Getting an HD TV set is a lot like getting a camera-phone? Not even close. A cell phone is a minor purchase - I got mine for free, just as most people do. A good HDTV can run thousands of dollars. I was being charitable when I described as "silly" your comment that people who are spending that kind of money for high-def TV sets don't care about HD, but your comments are getting are getting more laughable with each post.

    There is plenty of real HD content on those new channels, comments from envious Dish subscribers notwithstanding.
     
  20. James Long

    James Long Ready for Uplink! Staff Member Super Moderator DBSTalk Club

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    Do you have any numbers that are not pulled out of thin air?
     
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