Consider if it was illegal for anyone to demand total carriage. TV services would be able to carry ESPN and offer it as a ESPN bundle to those customers that want it. (Which they apparently already do for commercial sites.) There would be less subscribers. The cost would be obvious. The subscribers and ESPN are then fully engaged in supply and demand balancing the price. This supply and demand then passes through to the content creators which in this case are leagues, teams, owners, players, etc. The problem with that is what exactly? Joe Blow isn't going to go into baseball because he can now only make $10 million instead of $20 million. Boo hoo. Is this not how HBO/SHO/MAX/... work? And why shouldn't it apply to small-fry like SyFy, History, etc, etc.? The way it is we don't have a balanced way of setting value. There is little feedback loop.