When I first came to the US in 1996, EPL soccer was only available live via PPV on my cable company. It took the emergence of News Ltd establishing Fox Sports networks across the US and realizing that they could cheaply bring EPL into the US because they already produced/broadcast it in the UK, for the likes of Fox Soccer channel to appear. And even in this day and age, games are still shown on the stupid Fox Soccer Plus channel that costs $15 a month and is only in SD most of the time. While FIFA is certainly corrupt, they had little-no role to play in US TV rights for things like the EPL or Italian Serie A. They may have underwritten US Soccer's attempts to get ESPN/ABC to show the soccer world cup. (Yes, US Soccer paid ESPN - not the other way around - to show US national soccer and the WOrld Cup in those days) I agree ICC/BCCI are overly short-sighted on making as money as possible at the expense of the game - but again, ICC has little/no role in getting any cricket on TV in the US other than official ICC tournaments - World Cup, etc. Rights for Ashes series need negotiating with Cricket Australia or ECB. Matches from South Africa need negotiating with the South African governing body. If US Cricket (for want of a better name) wanted to pursue the role US Soccer did (and no doubt got some financial help from the ICC to do so) things would probably move a lot more smoothly from amateurish niche channels like Willow to more mainstream channels. I agree. It has actually happened in Canada, where the ICC rights have gone to Rogers Sportsnet - their equivalent of Fox/Comcast regional sports networks, and away from the amateurish niche channels like ATN. So maybe the same can eventually happen in the US - although I'd be more than happy if we got to the stage of a cricket channel the equivalent of Fox Soccer. I don't like being the downer on this - I would be so happy if your vision were to come true. I just think it will take a lot more effort and organization than you anticipate - to the extent of almost being a full-time job for a bunch of people.