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Just for Phrelin: The big bang of older TV viewers

Discussion in 'TV Show Talk' started by Supramom2000, Mar 1, 2014.

  1. Supramom2000

    Supramom2000 In Loving Memory of Onyx-2/23/09

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    Colbert, WA
  2. phrelin

    phrelin Hall Of Fame DBSTalk Club

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    Northern...
    Thanks for the story link. It acknowledges the obvious about Nielsen prime-time broadcast TV ratings and let's us know that the broadcast networks are on a new "make it or break it" advertising sales course:

    The question I ponder is will advertisers other than Cadillac, prescription drug manufacturers, and investment brokers provide enough revenue for quality new scripted shows?

    The tough truth is that just as there is a narrow target market for inexpensive daytime shows such as "The View" and "Ellen", the alpha boomers are also a narrow target market. By the mere fact of their comparative affluence, they are the ones who have and use the technology that allows them to watch recordings when they want or "on demand" or online streaming and they are generally aware of "buzz-worthy" cable, Netflix, and Amazon shows.

    But I do like the Kathy Bates quote when Greenblatt defended cancelling "Harry's Law":

     
  3. Drucifer

    Drucifer New Member

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    NY Hudson...
  4. TomCat

    TomCat Broadcast Engineer

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    There are two reasons why older viewers do not count as much as they should:

    1. While they may have the cash on hand to buy things, maybe sometimes more than 18-34, they are not as easily seduced by advertising. They don't impulse buy and they don't buy things that they later discover that they don't need.

    2. They don't fill out ratings booklets. They typically give them to their kids or grandkids to fill out, and the end result is Neilsen thinks we all watch ABC Family and MTV/VH-1 reality programs.

    So, advertisers that rely on fooling you into buying something prefer younger viewers who are gullible enough to part with discretionary income, and the ratings system is so skewed as to be woefully inaccurate.
     

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