So I'm doing my lunch time dishes today and see a dishwashing liquid labled "non ultra Joy." I guess this is for your crummy dinnerware where you only need adequate cleaning power and don't care if your hands look like squat after they've been in the dish water. And then last week, I'm in getting my annual eye checkup and I see a sign that says, "Our finest lens ware products are guaranteed for a full two years." So your cheesy stuff isn't guaranteed at all?? Come on all you posters with eagle eyes. What other marketing boners have you seen out there. There's got to be a ton of them.