PAC12 has a different model than BIG10. BIG10 has a lot more online coverage, where as PAC12 is going for as much television coverage as possible. For instance, Field Hockey games within the BIG10 conference are being shown via BTN2Go, the online streaming service of BIG10, where PAC12 is planning on showing (for now, some of) the games on their television channels. Another example is wrestling. BIG10 will show wrestling games on television, but won't be able to show them live due to scheduling conflicts, and thus tape-delays them. PAC12 is designed in such a way that as little as possible tape-delays are needed. The TV model is also completely different. PAC12 offers complete, 24/7 programming regional channels, where BIG10 only offers feeds of certain sports to be shown part-time besides the main network. (Mostly football, maybe some basketball). PAC12 is going to utilize a more "RSN-Like" model, with the MAIN focus on the regional networks, and the national network really being the secondary, backup network, where BIG10 is focusing on the 1 network with extra feeds. Hence, the REGIONAL networks are offered by PAC12 for inclusion in a "basic" type package where the NATIONAL network is offered for inclusion in a "sports" type package, and as such they are trying to guarantee that a sportsfan that previously saw their games on an already-included RSN won't pay more money, and they will get the regional PAC12 in the same basic package the RSN already was in. It is a bold, unprecedented approach.... and it is sort of "set in stone" now that they have pretty much full coverage of the PAC12 geographical region by signing on pretty much every cable provider known to service those areas. Charter I think is the biggest cable provider not yet signed on. They hold about 5% of the Los Angeles market, not sure about other areas.... so in the Southwest they aren't a big player, but they may be very big elsewhere.