Just got off the phone with D*. I had been transferred to the "multi-room group" due to the nature of my questions (converting from older dish to SWM). The rep advised me to wait to convert to SWM until next week as MRV/DECA was going national on the 11th and I would get a better deal on the SWM conversion. She also confirmed the pricing that has been posted here. $99 for the hardware and $49 for the installation.