1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Nascar "Hotpass"

Discussion in 'DIRECTV Programming' started by smokes20, Jan 16, 2009.

  1. Mar 5, 2009 #481 of 1270
    BattleScott

    BattleScott Hall Of Fame

    2,353
    7
    Aug 28, 2006
    The costs are paid for by the advertisers.
    The advertisers make money by selling products to people.
    The people watch the program to see drivers drive around in circles.
    Many of those people have a favorite driver they like to watch go around in circles.
    Of those people, Dale Earnhardt Jr. commands an overwhelming majority.
    Each week several drivers are selected to have their own HotPass channel.
    Each week advertisers pay to have adds on these channels.
    Which driver would you pick each week?
     
  2. Mar 5, 2009 #482 of 1270
    SPACEMAKER

    SPACEMAKER Freethinker

    3,183
    16
    Dec 11, 2007
    Mason, MI
    DirecTV is just choosing to show the most popular drivers each week that already happen to have sponsor paid In-Car camera. That's been more than obvious from the beginning. I get that and I can accept that. My biggest disappointment with Hotpass is the degree to which it was downgraded. A driver mix channel and some kind of interactive options would have been nice. I'd have even paid a few bucks for that. But Hotpass in it's current form, regardless of the reasons just flat out sucks. And given that it's free, Hotpass has no motivation to try to improve on anything. They figure that since it's free that we should just be good little boys and girls and be grateful.
    Just like the tool in an earlier post who said he sent D* an email thanking them and telling them how great Hotpass is.

    But big picture, this is still just racing and TV. Many people I know are in no position to even have the luxury of something so trivial to whine about.
     
  3. Mar 5, 2009 #483 of 1270
    NKy.Yall

    NKy.Yall Legend

    205
    1
    Apr 8, 2004
    N. Kentucky
    Regardless of who they feature each week it still sounds terrible, but the FOX broadcast seems to work just fine.
     
  4. Mar 5, 2009 #484 of 1270
    Batem

    Batem Cool Member

    13
    0
    Jul 9, 2008
    I can understand picking the drivers that get the most fan support but what I cannot understand is dropping the 13 audio feeds for the rest of us who are not of fan of the 5 or 6 drivers they are going force feed us with this year.
     
  5. Mar 5, 2009 #485 of 1270
    RunnerFL

    RunnerFL Well-Known Member

    17,054
    311
    Jan 4, 2006
    You just don't get it do you? It doesn't matter!

    It doesn't matter which drivers are on HotPass, the items advertised are going to sell!

    Haven't you ever heard that the NASCAR fanbase is the most loyal fanbase in the world? They will buy products from who sponsors THEIR driver and no other.

    Devout Harvick fans only buy gas from Shell, Devout Kahne drivers only drink Bud, Mark Martin fans eat Frosted Flakes now, etc.

    Even though Tony doesn't drive for Home Depot anymore I would NEVER buy from L*#e's.
     
  6. Mar 5, 2009 #486 of 1270
    BattleScott

    BattleScott Hall Of Fame

    2,353
    7
    Aug 28, 2006
    So, Jr's fans don't drink beer anymore since he is sponsored by AMP energy drink?

    BTW, the marketing concept is not that fans will ONLY buy products that directly sponsor their favorite driver. The marketing concept is that fans will favor whatever products and brands are advertised during the races. If they are a fan of a particular driver, they will support the brands that sponsor that driver. For products not assoicated with their driver, they tend to support brands they assoicate with NASCAR in general versus brands that do not have a presence in NASCAR. For example, when considering purchasing laundry detergent at the local grocery, a NASCAR fan might be drawn to the Tide brand as they are familiar with it's support and marketing presence in NASCAR.
    Brands that embrace this marketing concept are the brands and products that pay for the commercials, sponsor the broadcasts, finance the teams and races, and make things like "HotPass" a reality. In exchange for that money, they expect their advertisments to reach the highest number of potential consumers possible. Leaving Jr. out of that equation is voluntarily dismissing 40% of that audience and is not a wise business decision.

    That's it, that's all. It's not a debate, it's marketing fact.
     
  7. Mar 5, 2009 #487 of 1270
    smokes20

    smokes20 Godfather

    497
    0
    Sep 17, 2007
    I don't think we as Hotpass subscribers have ever been told exactly how the dedicated drivers channels are chosen since the inception of Hotpass. I would tend to believe that Nascar chooses the drivers and those driver channels are then transmitted to Directv to broadcast on Hotpass. Hotpass is a paid agreement channel between Nascar and Directv. It is obvious to me that the mixed channel with 13 driver audio channels was not included this season because the different networks could not reach a financial agreement with Nascar.

    I cannot see or understand why Directv would have any input to the selection of driver channels. Directv is simply the mechanism of transmitting from network to subscriber. Both networks and subscribers are charged for this service. Hotpass for the past two seasons may have contributed additional moneys in addition to subscriber fees, but advertising fees should have never been part of Hotpass.

    BattleScott, you keep on being a member of JrNation and buying his stuff and only his stuff. You are the perfect target of the sponsors advertising.

    As for me, I have the intelligence to purchase the products based on the product, not who is hawking it in a commercial. I decide where my $$$$ will be spent, not some chick with a bottle of beer in her hand because she makes it look good or Kasey Kahne doing some horrible dance moves or blinking his baby blues at me while his is watching his navigating system tell him when to make a left turn :lol:
     
  8. Mar 5, 2009 #488 of 1270
    smokes20

    smokes20 Godfather

    497
    0
    Sep 17, 2007
    bold by me:
    By the way BatteScott, are you assuming that NO ONE else but Directv subscribers view a Nascar race???????? Your theory is seriously flawed as many have already stated. Jr's channel is the exactly the same as the network channel only it has an in car camera .... :scratch: The network does not broadcast a separate channel for a specific driver with specific advertising. What can you not understand about this?????
     
  9. Mar 5, 2009 #489 of 1270
    BattleScott

    BattleScott Hall Of Fame

    2,353
    7
    Aug 28, 2006
    I guess I will respond to this particular point as it is the only part that makes any sense. The rest of what you wrote in the previous posts is just assinine dribble that doesn't even line up with anything I have posted previously.

    The point is that Jr's channel IS DIFFERENT than the REST OF THE DRIVER CHANNELS in that he draws a substantially greater number of viewers to his channel than any other driver does. Therefore, all interested parties involved in the production and sale of any HotPass type of package, be it subscriber based or sponsor based, will demand that he be a regular part of it. If he is not, the economic value of it is immediately diminished.

    However, let's assume for a moment that the reason I have been giving for the weekly presence of Dale Earnhardt Jr. on the NASCAR HotPass and the reason it will continue week after week, is not the real reason:

    What other reason can you offer as a realistic counter? What possible explanation can you come up with to explain the extreme bias being shown to him and his fans?
     
  10. Mar 5, 2009 #490 of 1270
    RunnerFL

    RunnerFL Well-Known Member

    17,054
    311
    Jan 4, 2006
    As is the fact that JR's fans and sponsors are not paying for HotPass this year.
     
  11. Mar 5, 2009 #491 of 1270
    RunnerFL

    RunnerFL Well-Known Member

    17,054
    311
    Jan 4, 2006
    NASCAR mandated it?

    Someone with pull at DirecTV is a fan?

    Any myriad of reasons, but "because his fans pay for it" is not one of them.

    The same people would sponsor HotPass even if JR wasn't a featured driver.

    I seriously can't see Coke demanding that JR be a HotPass driver in order for them to be a sponsor.
     
  12. Mar 5, 2009 #492 of 1270
    smokes20

    smokes20 Godfather

    497
    0
    Sep 17, 2007
    I so agree with you. Thank Heavens, Smoke has fans here and there that are loyal regardless of advertising. Whether or not he gets a dedicated channel he has his following of which I am proud to declare I am one.

    Ya know, this is getting quite tiring; the troll got fed, I am cutting off his rations of dribble ........

    Drivers for March 8, Atlanta are:

    795 Kahne
    796 Johnson
    798 Edwards
     
  13. Mar 5, 2009 #493 of 1270
    BattleScott

    BattleScott Hall Of Fame

    2,353
    7
    Aug 28, 2006
    This is not a 'why' answer. "Why would they mandate it?" is the question.

    A nonsense answer.

    A non-answer and a non-sense answer are not a myriad. In simple terms, his fans account for 40% of fan based spending so his fans, by a vast margin, pay more for everything associated with NASCAR than anyone elses. Because of this fact, he is always going to a central figure in any NASCAR function.

    Perhaps, but they would not be willing to pay as much to do so as the resulting viewer numbers would be significantly lower. I would estimate that what they would be willing to pay would not be enough for DirecTV to justify the expense of the package. In this way, Jr's fans are very much "paying for it". Subsidizing it is a more accurate term.

    Redundant statement, see response above.
     
  14. Mar 5, 2009 #494 of 1270
    HarryD

    HarryD Icon

    597
    0
    Mar 24, 2002
    Lehigh...
    No Jr this weekend??? NASCAR's most popular driver?? Jeez :nono2:
     
  15. Mar 5, 2009 #495 of 1270
    smokes20

    smokes20 Godfather

    497
    0
    Sep 17, 2007
    On going joke. People here who have followed Hotpass for the past two seasons know that Jr has a permanent channel, 797 this season except for the road races.
     
  16. Mar 5, 2009 #496 of 1270
    DtvSlave

    DtvSlave Legend

    162
    0
    Nov 14, 2007
    It just went without saying - he must be channel 797 again as that is the one missing from above.
     
  17. Mar 5, 2009 #497 of 1270
    RunnerFL

    RunnerFL Well-Known Member

    17,054
    311
    Jan 4, 2006
    Yeah, only 796 seems to be changing this year. :(
     
  18. Mar 6, 2009 #498 of 1270
    BattleScott

    BattleScott Hall Of Fame

    2,353
    7
    Aug 28, 2006
    I find this very interesting Smokes20:

    In the following exchange, RunnerFL attempts to make the point that NASCAR fans are fiercly loyal and will only buy products endorsed by their favorite driver. So much so that he (or she) is not even willing to shop at Lowes since his favorite driver "used to be" sponsored by Home Depot.

    Apparently confusing who was asserting what, you make the following response towards me that I am weak-minded and an easy mark for the sponsors. Furthermore, you elaborate that you possess a superior intelligence that lets you "see through" these gimmicks and make informed decisions based on your own best interests.
    But in reality, it is your fellow Smoke Nation brother, RunnerFL, who claimed this fierce allegience to his driver and sponsors, not me.

    Then, in a later post, RunnerFL tries to explain what makes him (or her) doubt what I have presented as the explanation for Jr's dominance of the driver channel selection. To this post, you respond that you are "so happy" to be in the company of fellow Smoke loyalists and how proud you are to wave the colors of that group.

    So, which is it Smokes20? Are you proud to be a fellow Smoke supporter along side RunnerFL? Or, are you only willing to stand beside him (or her) on RaceDay while looking down your nose at him (or her) the rest of the week?
     
  19. Mar 6, 2009 #499 of 1270
    smokes20

    smokes20 Godfather

    497
    0
    Sep 17, 2007
    Ya know BattleScott, your brain must really hurt after that post.

    If you can post a legitimate link from Nascar that explains how sponsors and/or advertisers relate to the four dedicated driver channels and who determines which driver will have a dedicated channel for a race, I will be more than happy to read it.
     
  20. Mar 6, 2009 #500 of 1270
    iceturkee

    iceturkee DINFOS Trained Killer DBSTalk Club

    1,217
    16
    Apr 1, 2007
    daytona...
    i hope 796 is not revolving only between jj, harvick, and hamlin. i want my smokems!
     

Share This Page