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NBC 2012 Olympics Coverage

Discussion in 'TV Show Talk' started by gusmahler, Jul 27, 2012.

  1. Stewart Vernon

    Stewart Vernon Roving Reporter Staff Member Super Moderator DBSTalk Club

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    My 2 cents worth...

    Here in the US... the Super Bowl is scheduled at a time when the most viewers are expected to be available. Same thing happens for our other major sporting events.

    The rest of the world? They have to watch it on tape delay or a weird time of night relative to them.

    So... Olympics... When they are in the US, then the events are happening on US time... and the Olympics are broadcast live in our time zone... but when they are elsewhere in the world... NBC has studied and found that people are more apt to watch tape delayed than get up at weird hours of the morning to watch.

    I wonder how many complaining about the tape delay and knowing results are happy DVR owners who brag (usually) about DVRing TV and sporting events (NBA, NHL, NFL, etc.) so they can skip commercials.

    So, to them, I ask... what's the difference?
     
  2. Hoosier205

    Hoosier205 Active Member

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    A national sporting event versus the largest international sporting event in the world. The Super Bowl isn't even scheduled by the network carrying it. Apples to corn on the cob.
     
  3. James Long

    James Long Ready for Uplink! Staff Member Super Moderator DBSTalk Club

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    The Olympics are scheduled by NBC? Wow. There is a lot you can learn on the Internets at 1:30am ET. :D


    The Super Bowl is scheduled at a time that is appropriate for the live audience as well as a television audience. If the NFL scheduled it earlier ... perhaps at noon ... the NFL and the network would lose viewers. So the NFL does the right thing and schedules the event at a better time.
     
  4. Hoosier205

    Hoosier205 Active Member

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    The events are not, but the broadcast schedule is. Broadcast the Super Bowl live on the east coast and tape delay it by three hours on the west coast. Let me know how that one works out.

    The major Olympic events could have been aired live and NBC could have achieved higher ratings and ad revenue. Prove me wrong. I can wait.
     
  5. Quaker2001

    Quaker2001 Legend

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    See, that's the other difference between the United States and virtually every other country in the world. We have football, baseball, basketball, hockey, golf, auto racing, soccer (in the summer), college sports.. no other nation has that type of sports calendar. The Olympics may be the largest sporting event in the world (and it's not may be, it is), but no one in their right mind would think it's bigger than the Super Bowl here. And the thing about the Super Bowl and the World Series and the BCS and the Final Four.. they're all scheduled at times convenient for viewing. The Olympics generally are not and unlike other countries where they're used to that and accept, we don't as much.

    I never said NBC is doing the right thing. I've been saying NBC is doing the smart thing.. for NBC. And yea, I have provided at least a little evidence to back that up moreso than you've come up with evidence that there's a better way to do it. I'm not trying to stop your attempts to figure that one out, but so far, you haven't offered anything to suggest there is a better way other than to say you don't like the current way. And when I say 'better', I mean for both NBC and the viewer. Because if you don't have both, it's not going to matter.

    I'm not disagreeing with you that NBC is only out to serve their own interests; I agree with you 100% on that one. But this is still a business and I'm defending NBC making business-oriented decisions that are in their company's best interests. I'm not defending their treatment of their viewers. You can't just say the Olympics are that great and that's why people are watching. We've seen ratings go down in too many places on television for me to believe that's true. So when it comes out that NBC is getting the ratings they are, yes it's further justification for them to stay the course with their coverage. If that means we're stuck with a lousy product, that's a shame, but you still haven't offered an alternative that works for all involved. You don't even have to go so far as to prove why it would work, but you can't just say "show everything live" and think that's it.
     
  6. Hoosier205

    Hoosier205 Active Member

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    Now you're just being silly. :lol:

    No...actually you haven't. You've offered an opinion and have basically suggested that we just trust you.

    You have been consistently doing just that.

    I can say that just as easily as you can state your own claim.
     
  7. Quaker2001

    Quaker2001 Legend

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    I'm done with this prove me wrong nonsense because you now you sound like you're thumbing your nose at the rest of us because our arguments somehow aren't good enough for you.

    I'm going to sleep now, but here's a question for you since you brought it up.. if NBC could get higher ratings and ad revenue by showing the Olympics live, then why aren't they doing it? Why is it that NBC and Comcast and the ad companies and whoever else is involved in the decision making not seen that one and have left money and ratings points on the table? Are they just that stupid? Or do they know this big secret and are choosing not to use it because.. no really, why wouldn't they want to make more money. If you can make an argument for that one, I would be shocked. Willing to bet you can't do that. Prove ME wrong there.
     
  8. Quaker2001

    Quaker2001 Legend

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    Alright, maybe not going to sleep just yet..

    Sorry I don't have hard figures in front of me but when I tell you there are more people in front of their televisions at night than there are during the day, that's a pretty solid fact. That's why its primetime television and networks don't offer their best stuff during the daytime.

    No, you just think I have because you can't fathom the idea that someone could see it from NBC's perspective and might actually believe they do know how to maximize ratings and revenues. You don't offer evidence that doing it another way is better.. you ask that as a question and if I can't prove you wrong, you think that makes you right. In this silly little argument of ours, me not making my case does not make your case for you.
     
  9. James Long

    James Long Ready for Uplink! Staff Member Super Moderator DBSTalk Club

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    The NFL has been smart enough to schedule the game where the time works on both coasts.

    Throughout the season there are local football games scheduled to be played in the afternoon. For west coast viewers this fits the standard afternoon football schedule. For east coast viewers it fits into the "Sunday Night Football" schedule (or close enough).

    They might pick up a few more viewers with a west coast tape delay, but on a Sunday there are not the same issues with people not being home. With the Olympics most of the games happen on weekdays where most working Americans are not around to watch TV during the day.

    It is your claim ... you prove it.

    The people actually responsible to make the decision have chosen to tape delay, including and additional three hour tape delay for the west coast.
     
  10. Hoosier205

    Hoosier205 Active Member

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    One hasn't even been made. You're simply claiming that it works based upon the ratings and ignoring any possibilities for improvement.

    1. This is NBC/Comcast we are talking about and neither have been known to make wise decisions. Thanks to their merger, they've brought us a monopoly in stupidity.
    2. You're the one who claims to be in the industry. Ask them. Turn that Emmy over...isn't their a hotline or something on the bottom?
    You've been claiming that a tape delay is the way to go. You haven't been able to prove that there isn't a better way. So, don't try to push the burden of proof off on me. You've been running around in circles for a long time now.

    I'll tell you what....let's do this: You come to a decision, relay that to NBC, and then six hours later they can let the rest of us know. Make sure they tweet the result first, have their hosts mention it first, and have their lead-in programs tell us about the result as well. I think that should cover it.

    You're still defending a business decision without knowing if a better option may have existed based upon no evidence at all.
     
  11. Hoosier205

    Hoosier205 Active Member

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    Just as soon as you, or anyone else, prove that the tape delayed format for London 2012 is superior...as has been claimed.
     
  12. Hoosier205

    Hoosier205 Active Member

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    Now this is funny! Since you have been a member here (Feb 15, 2010) you have ONLY posted in Olympic related threads. That's it. You have discussed nothing else at all. You were defending NBC and tape delayed broadcasts two years ago, with nearly identical language to these games. You've provided a photo of a sports-related Emmy.

    Me thinks you might be a plant...

    !rolling!rolling!rolling

    What did you win the Emmy for exactly?

    After a little research...did you win an Emmy for the Vancouver Olympics in 2010?
     
  13. James Long

    James Long Ready for Uplink! Staff Member Super Moderator DBSTalk Club

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    Asked and answered ... the ratings are still high.
    Until that changes why take the risk to mess with success? The 'save the best until prime time' format works.

    If one wants to change the mind of a big business one must PROVE that another way is better.
     
  14. maartena

    maartena Hall Of Fame

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    Since most Americans cannot receive the Canadian networks, Americans really don't have a choice. I would like to place a wager that if DirecTV was allowed to carry some of the British and Canadian networks.... That NBC would do its coverage differently as well.

    NBC has the Olympics monopoly. It's very easy to say "see it works", and if you are a Wall Street hedge fund manager with NBC stock in its portfolio, you are right: it works.

    That does not mean however it can be different and/or better. There is more in life than money and ratings. I believe that NBC could still be profitable if they show everything live with a prime time repeat. But NBC is only interested maximum ROI, not in enough ROI to make a profit and still deliver a live show. It CAN be done. The rest of the world is capable, why wouldn't Americans be able?
     
  15. Stewart Vernon

    Stewart Vernon Roving Reporter Staff Member Super Moderator DBSTalk Club

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    Unless I'm reading something wrong... it looks like the daily schedule runs from about 9am to midnight London-time... not all events go all day of course so you'd have to check the schedule and cross-reference your event interests.

    Anyway...

    That translates to 4am to 7pm EDT... So... IF NBC broadcast the events live, they would start pre-dawn every day and end before prime-time.

    During the week, this would mean pretty much most of their viewers would be at work and not able to watch these events at all or barely catch a little while getting ready for work + some more when they get home.

    That doesn't make it attractive when none of the events fall into primetime naturally...

    Now, the notion of showing some live while delaying others... that becomes a mess... because whatever you show live, you have to tape-delay the other... so you haven't fixed a problem you've just made it unfair to some fans while pleasing others.

    Though probably no one in this thread cares... people/fans in South America have the same issues as we do... in terms of the viewing and scheduling decision... and I don't know if South America is getting live feeds or not.

    Since it is a world event... surely the biggest world sporting event (though probably FIFA World Cup fans would argue with that)... most of the world is getting this year's Olympics at not too much of a delay... whenever it is in the US, then most of the world has the problem that we are "suffering" with now.

    Non-cable/satellite customers are going to need delayed feeds, so that means NBC has to do that or they will lose all of those viewers.

    With cable/satellite NBC does have the option of providing other live feeds... but consider... IF they do this for all the sports, the advertisers probably will balk at the delayed feed on NBC... so NBC decides they better not splinter the audience.

    The only compromise here is having soccer and basketball live feeds... those do begin at 4am and show the games live... so I'm up watching basketball now and it's cool to be able to... but I can kind of see how they can't do this for all of the events.

    All the people used to recording a baseball game or football game and watching after work should be used to that...

    The only legitimate gripe I can see... It is weird for NBC to during the delayed broadcast mention event results from earlier in the day... but then again, people would be saying Costas was stupid for pretending he doesn't know what is about to be shown. The only way around that would be for Costas to also pre-record his segments during the day so he doesn't know the results.

    Maybe that would be a better way to go? Pre-tape those intermissions too... so he doesn't know the results... then you just have to avoid the Web and Twitter and results won't be spoiled.

    Otherwise, I'm not really sure what else they can do. It's part of living in a larger global world and realizing you aren't any more important than anyone else, and when most of the world's population is on the other side of the world from us... sometimes you don't get to make the schedule you'd like.
     
  16. makaiguy

    makaiguy Icon

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    I have only one thing to say regarding all this ..

    You can't argue with an idiot.

    Both factions may take complete satisfaction in believing I'm talking about the other guy.
     
  17. trh

    trh This Space for Sale

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    !rolling
     
  18. Chris Blount

    Chris Blount Creator of DBSTalk Staff Member Administrator DBSTalk Gold Club

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    Without naming names, there are few of you that have repeated yourself several times. Let's try to add some fresh perspective to this thread. Also don't forget our forums rules regarding repeated rants:

    I don't want to start handing out thread bans.
     
  19. Quaker2001

    Quaker2001 Legend

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    What makes you think showing everything live is better? You've barely given a hint of why you think that is? NBC is doing better than expected with what they're doing.. What leads you to believe (this doesn't have to be about my proof versus yours) that there's a better way to do it, and if there is, then why is it that NBC isn't doing that?

    But that's how the system works. NBC pays to broadcast the Olympics in the United States and only in the United States (and be the only broadcaster there). Ditto in Canada. There are some places where multiple rights holders exist, especially in Europe where you have a company like Eurosport providing coverage to the continent. But in general, it's 1 rights holder per country and that network generally buys up all the rights for a given country. So it's not that different in a many other countries that 1 company has a monopoly over the rights.

    For better or worse, NBC is not a public broadcaster. If they can make a little money with a live Olympics or a lot of money by withholding events until primetime, they're going to do the latter. If you're a broadcast network like NBC, there really isn't more to life than money and ratings, especially when you've been in last place for a while and need the boost. They're doing what they think will drive the biggest audiences to their network. They believe they get that they way they're doing it rather than putting the key events live during the daytime. It's not worth the risk for them (at least for now, that could change for future Olympics) to change up what for them is a good thing now and risk it being less of a good thing simply because of some negative PR, especially since that comes up every Olympics.
     
  20. sigma1914

    sigma1914 Well-Known Member DBSTalk Club

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    All the arguing about live vs delayed... Have you been to a major swim meet, track competition, or gymnastics competition? Good God, they're loooooong and boring with tons of down time. It's a good idea to do tape delay for this alone.
     

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