7/7 was not mentioned in the London 2012 Olympic Games Opening Ceremony Media Guide (PDF) for the event. This is how the segment was described (pg 32): Abide With Me Duration: 00:05:51 The beautiful hymn ‘Abide With Me’ was written by Henry Francis Lyte in 1847 on his deathbed. He passed away three weeks after finishing it. Its honest expression of the fear of approaching death has made it popular with people of all religions and none. Memorial Wall Spectators have been invited to present images of loved ones who couldn’t be with us tonight. In a moving moment, those who are absent from us are digitally present. Akram Khan and Emeli Sandé Emeli Sandé sings ‘Abide With Me’. Fifty dancers, including the choreographer Akram Khan, dramatise the struggle between life and death using such powerful images of mortality as dust and the setting sun.Described as spectators presenting images of loved ones ... not "a moving tribute to 7/7". At least not in the official media guide written by games organizers.