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NetFlix keeps streeming ahead, HULU loses ground

Discussion in 'Internet Streaming Services' started by oldschoolecw, Dec 22, 2011.

  1. oldschoolecw

    oldschoolecw HarpoonIPA

    1,550
    35
    Jan 25, 2007
    Halifax, MA
    Both Netflix’s brand and shares have been battered this year after price hikes last summer and the botched attempt to spin off the DVD rental business. Netflix was roundly criticized for its miscommunication with customers, but what’s been the actual effect? Citi analysts Mark Mahaney surveyed almost 10,000 former and current Netflix customers to find out.​

    While overall satisfaction levels did decline, 57 percent of consumers surveyed are still either “very satisfied” or “extremely satisfied.” That number is down from 83 percent in May, with a big drop in the number of people who are “extremely satisfied” coming down from 50 percent to 18 percent. (The “very satisfied” category actually grew 6 percent).​

    Netflix is essentially holding its own. What’s more, it actually increased its lead over Hulu among respondents. Asked which websites they use to watch movies or TV shows online, 27 percent said Netflix, versus 15 percent for Hulu. Back in May, both sites were neck-and-neck with 20 percent for Netflix, and 19 percent for Hulu). These numbers support Netflix’s own reports that streaming is growing and that Netflix is increasing its lead against Hulu—at least among Netflix customers. (Amazon also gained ground with 9 percent market share, up from 6 percent in May).​

     
  2. hillncharge1367066122

    hillncharge1367066122 New Member

    4
    0
    Mar 18, 2011
    I only watch something from Hulu if I'm desperate. I do not like watching commericals.
     

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