1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.
  2. Welcome to the new DBSTalk community platform. We have recently migrated to a community platform called Xenfono and hope you will find this change to your liking. There are some differences, but for the most part, if you just post and read, that will all be the same. If you have questions, please post them in the Forum Support area. Thanks!

Netflix streaming user profiles to launch this summer, make account sharing easier

Discussion in 'News' started by Athlon646464, Jun 12, 2013.

Thread Status:
Not open for further replies.
  1. Athlon646464

    Athlon646464 Gold Members DBSTalk Gold Club

    3,045
    66
    Feb 23, 2007
    Uxbridge, MA
    Netflix streaming user profiles to launch this summer, make account sharing easier

    Ask Netflix Vice President of Product Innovation Todd Yellin what makes the streaming giant special, and he'll start telling you about algorithms, test groups and suggestion engines. "It's the revolution of TV," he explained to us at E3. "They used to send out a TV show and then they'd have no freaking idea who was watching it, how much they were watching ... it was just Nielsen diaries." A woefully inaccurate way to track content consumption, Yellin suggested. Netflix, on the other hand, can tell what folks are watching, when they are watching it, for how long and even on what device. Netflix uses all this information to offer users extremely specific suggestions and categories based on their recent use. The problem is, many families share a single account, and all their different tastes mix into a nonsensical mess. "You and your wife might have very different tastes," Yellin explained. "Why can't you have a profile, and she has a profile?" Separating the users on the family account would allow each user to get tailored suggestions based on their personal viewing experience. "We're finally launching it this summer."

    Full Story Link & Discussion Here
     
Thread Status:
Not open for further replies.

Share This Page