It was definitely NFL Sunday Ticket Ultimate a week or so ago, now it's NFL Sunday Ticket MAX. This is the first I've seen of this new name, so I apologize if this is old news. From what I can tell, the name is all that's changed, but it seems to have happened recently. Other than the name, can anyone see any change between the two? It's like one of those "spot the differences" games, only not quite as fun. And also: Why did they change the name??