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Nielsen to add web viewers to future TV ratings, with a little help from Facebook

Discussion in 'IPTV Hardware' started by Athlon646464, Oct 31, 2013.

  1. Athlon646464

    Athlon646464 Gold Members DBSTalk Gold Club

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    Feb 23, 2007
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    Nielsen to add web viewers to future TV ratings, with a little help from Facebook

    After several months of testing within the industry, Nielsen is finally ready to reveal its efforts to bake mobile viewing habits into its TV ratings system. In a wider roll-out of what the company already monitors, it'll launch an SDK for participating broadcasters in mid-November that will encompass both old-fashioned screens and those not-so-new upstarts (including DVRs, internet-connected TVs, tablets, smartphones and browsers).

    To work out which stream is being watched where, Nielsen will parse together "big data and a census-style measurement approach."

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