Not making assumptions based on my own gear? I have a great setup. But I bet most D* subscribers looking to "save money" do not, so that experience will be far from the theater. Even fewer have a good projector, and fewer still in 3D. Again, for their assumed target audience of those trying to save money, it's not an equivalent experience. Besides, no matter how great your equipment is at home, although you may get the movie in 1080P via D*, you definitely aren't getting lossless sound. So in that case it's less quality then both the theater and the blu-ray. I think were both on the same page about any $30 PPV as absurd.