We often disagree but on this we are in 100% agreement. I will add that since this is sports and this is being done by schools and teams that folks are fans of, they will side with them because they are, well, fans. The more I think of it, the more I am certain that you hit it that the issue is the commercial accounts. For private accounts, the deal Dish got is probably totally acceptable to DirecTV, even without the advertising althought that sweetened the pot for sure. I cannot see Dish selling out for PAC 12 under any circumstances. But what is different and very big to DirecTV is the bar and restaurant (and hotel) trade. That is huge. We pretty much know that individual customers are not the driving force behind the purchase and pricing of Sunday Ticket; That bars and restaurants are. So much so that DirecTV dropped the price to individuals this year. Seems that PAC 12 would be in the same boat.