The article clearly mentions Sunday Ticket as a leveraging tool. And while it hasn't been mentioned very often in the Pac-12 discussion thread, I believe it is a factor in regards to DirecTV wanting to pay less for the Pac-12 Network than even cheapskate Dish (which will never happen if there was a most favored nation clause written into the existing contracts with the Pac-12 Network and other providers). I wonder if DirecTV's decision to yank Sunday Ticket off of external platforms has anything to do with this as it just occurred to me that had it continued, people could cancel, move to other providers and still get Sunday Ticket. Maybe? In any case, I love how DirecTV's tone has changed, now saying that they are willing to pay more, whereas I read an article earlier more or less stating the opposite. Regardless, the NFL is going to get paid more, a lot more, whether it's from DirecTV alone or from many others and I believe we'll NEVER see the Pac-12 Network on DirecTV, ever.