The thread about the high audio and the FCC looking into that during commercials made me think... but I didn't want to derail that thread. I have Dish, but I know DirecTV and cable does the same thing... some commercial spots are inserted by the provider (Dish/DirecTV/etc.) while others are paid to the channel itself. In either case... there's a difference in commercial spots that air during the day, then during primetime, and finally during late night. BUT some shows have airings during the day and again at night. Also, with the advent of DVRs people are sometimes DVRing programs to view at other times. I've noticed shows like the Daily Show/Colbert Report and sometimes SportsCenter on ESPN have those "Girls Gone Wild" infomercials during late night repeat airings. I don't know if the commercials are inserted by the provider OR by the channel... but I do know that sometimes I DVR the late night repeat because I missed the earlier show OR because of resolving a timer conflict when too many shows come on earlier in the evening. Now these ads don't offend me... but consider that someone who might be offended OR who has kids who watches shows that are fine for kids BUT don't expect these kinds of ads. You might DVR SportsCenter to watch the next morning with your kid, for example, and be shocked to see the ads that normally wouldn't air with that show during the day. My thinking is that with DVRs and repeat late night airings... the FCC is probably going to have to re-visit their thoughts (though it might not apply to cable/SAT channels) on what "prime time" really means. My thought is that IF a show is rated for general audiences, then only commercials rated for a general audience should play during that program. You shouldn't be watching a PG-movie and see a PG-13 commercial during it. Anyone else notice or have thoughts about this?