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Product Placement Advertising - The anti-DVR Commercial

Discussion in 'TV Show Talk' started by Earl Bonovich, Aug 22, 2010.

  1. Aug 26, 2010 #61 of 116
    armophob

    armophob Difficulty Concen........

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    Be careful what you wish for.
    One day we could live in a world where the main character stops fighting the bad guy, picks up a bottle of Enzyme, turns toward the screen and states how long it makes him last in the bedroom. Then sets it back down and sweeps the legs of his opponent.
     
  2. Aug 26, 2010 #62 of 116
    cj9788

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    I think the networks and advertisers are doing a good job in most cases the product placement goes with the scene as long as it does not interupt the flow of the show I got no problem with it. I do not think there is anything wrong with a charcter eating a subway sub vs made up tv brand sub. I think it brings a certain reality to the fiction. With that said going back to the 90's and one of my favorite shows does any one want a "Snapple"?
     
  3. Aug 26, 2010 #63 of 116
    Stewart Vernon

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    Yeah... and comedies or dramatic comedies can stretch it a bit more. The Subway product placement in Chuck is over the top because it can be on that show... but a more serious drama would need more subtle product placement.
     
  4. Aug 26, 2010 #64 of 116
    BattleZone

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    We're already seeing the first of the "customized-for-you" ads, ala Minority Report.

    [YOUTUBEHD]oBaiKsYUdvg[/YOUTUBEHD]
     
  5. Aug 27, 2010 #65 of 116
    RunnerFL

    RunnerFL Well-Known Member

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    New one for this week.

    Psych - Snickers
     
  6. Aug 27, 2010 #66 of 116
    makaiguy

    makaiguy Icon DBSTalk Club

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    The Closer this week.

    Whole drawer full of candy from Hershey's. Hershey Bars, Twix, Reese's PB Cups, probably more..
     
  7. Aug 29, 2010 #67 of 116
    cj9788

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    Just found a product placement going back to 1977, I was watching the first episode of Soap on hulu and bart and danny are sitting at the table and clear as day facing the cameras was a box of kellogs froot loops. bart asks danny what are you eating and danny says froot loops.
     
  8. Aug 29, 2010 #68 of 116
    Stewart Vernon

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    That far back, it might not have been paid product placement... Some shows didn't hide real products in their shows so you got inadvertent placement.

    It wasn't until:

    1. They realized they could charge for placement.
    2. Competitors complained (i.e. Coke pays for a commercial and then sees Pepsi get free product placement in the show)

    ...that they got a better handle on generic-ising in programs.
     
  9. Aug 29, 2010 #69 of 116
    cj9788

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    Yeah it may not have been product placement for $$, later in the same scene when Jody came to breakfast bert commented on jody being the froot loop.
     
  10. Aug 30, 2010 #70 of 116
    newsposter

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    you forgot about jeep, no matter how much the thing gets crushed, lasered, or whatever, it bounces back to its perfect shape every time.

    psych is getting a bit nuts about all the placement.

    and someone told me once that well recognized buildings get payment for being in shows (a la CSI and all the casinos). I simply dont believe that every famous building in every show does get this payment. the cost would be crazy.
     
  11. Aug 31, 2010 #71 of 116
    djlong

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    I'm *so* glad that they stopped the god-awful "Degree" product placement on "Eureka". That was just *terrible*.
     
  12. Aug 31, 2010 #72 of 116
    JACKIEGAGA

    JACKIEGAGA N.Y. FOOTBALL GIANTS

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    The King of Queens

    They said "Coke, Pepsi, and Entermanns Cake"

    Sony laptop on the DR table
     
  13. Aug 31, 2010 #73 of 116
    James Long

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    That one (at least twice in the episode) was fairly blatant.

    I'm sure there are a lot more out there that gloss by because the dialog doesn't focus on the product (it just happens to be in the scene) but when the character stops to throw in a tag line as done on Psych ("It really is satisfying") it is really noticeable ... and viral.

    If Pinky and the Brain were being made today I wonder if we'd have this exchange:
    Brain: "Are you thinking what I'm thinking?"
    Pinky: "Arby's?"

    We have gone from "reality" where products used in production simply existed to "masking" where logos were modified or removed to avoid sponsorship to "placement" where a specific product was placed for money but it has been going on for a long time. Even Johnny Carson joked about it.
     
  14. Aug 31, 2010 #74 of 116
    Stewart Vernon

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    A season or two ago Psych was heavily promoting Red Robin... which strangely worked, because seeing them eat inside one I then knew what they served (hamburgers) and I actually ate in one locally and liked it!
     
  15. Aug 31, 2010 #75 of 116
    cj9788

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    I have noticed my favorite Cuban coffee brand Cafe Bustelo in the background on Big Bang Theory. Right next to the sink. The Honey Puffs Sheldon is Holding I have never heard of.


    [​IMG]
     
  16. Aug 31, 2010 #76 of 116
    James Long

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    And on some shows it works well ... even if it comes off corny it could mimic real life.
    Psych has a lot of "real life" buddy moments that can be exploited.

    Have you ever used an advertising slogan with friends and family?
     
  17. Aug 31, 2010 #77 of 116
    mpar1

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    On Sunday's Drop Dead Diva, which included several Fancy Feast commercials, one of the main characters landed a role in a Fancy Feast commercial. The character is an aspiring actress on the show. The commercial shoot was part of the story line for this week's show.
     
  18. Aug 31, 2010 #78 of 116
    Stewart Vernon

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    Probably... but I can't think of an example. I know I quote song lyrics quite a bit.
     
  19. Aug 31, 2010 #79 of 116
    pfp

    pfp Whatever

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    Where's the beef
     
  20. Aug 31, 2010 #80 of 116
    pfp

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    The was a fairly blatant ad for the ipad on this weeks episode of Rizzoli & Isles. The first shot with it seemed rather natural and well done. The second was obviously there just for product placement.
     

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