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Roku renews bid for the living room with streaming-ready Roku TVs

Discussion in 'News' started by Athlon646464, Jan 6, 2014.

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  1. Athlon646464

    Athlon646464 Gold Members DBSTalk Gold Club

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    Roku renews bid for the living room with streaming-ready Roku TVs

    Roku's shift from a provider of streaming players to that of branded TVs isn't as far-reaching as it sounds. The company's aiming to leverage its streaming software as a smart TV platform; something to license out to TV manufacturers that can't compete with the handful of vertically integrated titans like Samsung, Apple and LG. In other words, Roku wants to supply the brains of the set and leave the design particulars mostly up to its partners.

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