I believe this story to be true. At least I've heard it often enough over the years. This gets more into the dynamics of the Monkees wanting to be viewed as serious musicians than it does their opinion of a great pop song. What makes Sugar, Sugar so great is that it has no body and weight. It is the consistency of whipped cream. But then, you could say the same thing about Please, Please Me and Tutti Fruitti. At that point in their careers, the last thing the Monkees wanted to record was a song with no substance.