Wow. Maybe Oliver Stone can make a conspiracy movie about it. Seems simple to me. They are doing what they did with the HD channels for quite some time now. Use the same number no matter if you are SD or HD. Just like ESPN, CNN, TBS, etc. A little inconvenience for a some folks. Live with it. This is not a sign of the end of SD anymore than adding HD was the first sign of the end of SD. Looks like plain old bookkeeping to me.