Well, that really didn't answer the question and I have no reason to think they will do that based on the previous conversation. Now I've got the Anniversary edition of Madden in my hands since I neglected to get a definite answer to my question ahead of time and missed the ship deadline to move down to the regular version (or cancel and wait for a better deal later). I guess now I call back and tell them I have the code from the Anniversary edition and ask them what I'm supposed to do with it if it doesn't get me Max for "free". Can't believe there isn't more discussion about this. And the FAQ's on EA's site are as worthless for those already with Max as they were the day they published them.