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Syfy Channel: Discussion (take 2)

Discussion in 'TV Show Talk' started by Stuart Sweet, Mar 26, 2009.

  1. Mar 26, 2009 #1 of 378
    Stuart Sweet

    Stuart Sweet The Shadow Knows!

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    Folks, at member request I've started a new thread on this subject. There's a lot more discussion out there on the web and I know you're all interested in it.

    This is your only warning: any violations of forum rules will be followed by an infraction and post deletion. In other words, please be nice.
     
  2. Mar 26, 2009 #2 of 378
    phrelin

    phrelin Hall Of Fame DBSTalk Club

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    Northern...
    Thanks Stuart. I just couldn't pass up sharing these two amusing gems:

    From the Hollywood Reporter comes Branding company: 'Don't credit us for SyFy' even with cartoons.

    And then there's this amusing one:
     
  3. Mar 26, 2009 #3 of 378
    Rob-NovA

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    Nah, that's just defensive domain name registrations and brand protection. It's the standard MO for companies like CSC. I don't think that NBCU is that smart... :lol:
     
  4. Mar 26, 2009 #4 of 378
    jhollan2

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    That first cartoon is the funniest I've seen! The name change is just dumb. Kind of like "new coke".
     
  5. May 12, 2009 #5 of 378
    phrelin

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    Northern...
    This ad is appearing which when clicked takes you to their promo:

    [​IMG]
     
  6. May 12, 2009 #6 of 378
    pfp

    pfp Whatever

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    Lets see...

    Stargate - No
    ECW - Yes

    Ok, call it whatever you want.
     
  7. May 12, 2009 #7 of 378
    mreposter

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    Quality series like Battlestar don't come along very often and this network doesn't seem to be making much effort at creating anything as original and compelling for the future. Oh well...
     
  8. May 12, 2009 #8 of 378
    bicker1

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    Except for Caprica, and Stargate Universe. :rolleyes:
     
  9. May 12, 2009 #9 of 378
    Drew2k

    Drew2k DIRECTV A-Team

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    I just want to congratulate the members of this forum for getting the name right, when the "daily jolt of TV industry buzz" can't even read a press-release to understand it's a lowercase "F". :lol:
     
  10. Jun 17, 2009 #10 of 378
    mike1977

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    I have a feeling we're going to see more programming of wrestling and Law and Order...because it would be airing on "Syfy", and not "Sci Fi"
     
  11. Jun 17, 2009 #11 of 378
    Wire Paladin

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    I have only 2 words for Syfy... New Coke
     
  12. Jun 17, 2009 #12 of 378
    bicker1

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    Actually, I think a better analogy is that Sci Fi is Coca-Cola Citra, and Syfy is Coke Zero. While Coca-Cola Citra might have existed for a longer period of time, it always will have a very very very limited appeal in the United States, because it appeals to the palate of a few foreign countries, instead of providing what Americans, in general, want. OTOH, Coke Zero is hot; it's trendy; it's popular today. It holds out the promise of making you fit and beautiful. Everyone (everyone who is worth hanging out with, at least) wants to be drinking Coke Zero these day.

    I'm actually thinking that the biggest effect of the switch in name is that more people will actually watch Syfy, because it sounds like they're not just trying to appeal to science fiction fans. Other than that, nothing else will change.
     
  13. Jun 21, 2009 #13 of 378
    mike1977

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    I won't hold my breath. *thinking Techtv to G4 and how the channel is today.
     
  14. Jun 21, 2009 #14 of 378
    bicker1

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    How is that channel today? I don't even remember ever hearing of Techtv, but I've heard of G4. My initial instinct is that viewership increased from "practically no one watches" to "more than practically no one watches".

    I just did a little research. Everything I've read so far seems to back up my impression of that positive trend, at least in terms of share. (They are greatly affected by the challenges facing any channel aiming at that same demographic, that those folks don't watch television as much.) What numbers do you have that shows that G4 is doing substantially worse financially than Techtv did? (Or are you mistakenly projecting your own personal disappointment about the on-air differences you see, related to the switchover, into some crude measurement of lack of success for the switchover?)
     
  15. Jun 21, 2009 #15 of 378
    SayWhat?

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    I don't think he said anything about doing 'financially worse', just that it changed significantly. TechTV was a much better channel. They actually did stories that mattered. Shows were helpful and educational as well as fun and entertaining. G4 doesn't even really focus on Gaming as it's name implies. If it did, they wouldn't be running several hours of "COPS" every week.

    That said, I have no idea what this thread is about.

    OK, wait....

    ... are we talking about a name change? Or a new, competing channel? In either case, I don't see a benefit.
     
  16. Jun 21, 2009 #16 of 378
    mystic7

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    At least they kept Morgan Webb.
     
  17. Jun 21, 2009 #17 of 378
    bicker1

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    Okay, so by that logic, he may not like Syfy as much as he liked Sci Fi, but it could still be a smart move for NBC/U to have made.

    It's a name change, and the benefits for NBC/U are several, including, most importantly, the ability to brand assets associated with the channel. What we're speculating about is that the name change can also have the same positive impact that the name change from Techtv to G4 had, in that genericizing the name, making it sound less like it is only for science fiction fans, could open the door to additional viewership currently turned off by the closer association with the term "Sci Fi" itself. That latter benefit is just speculation, though.
     
  18. Jun 21, 2009 #18 of 378
    BubblePuppy

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    When is the name change going to happen?
     
  19. Jun 21, 2009 #19 of 378
    SayWhat?

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    First, I don't see the change from TechTV to G4 as being a positive change any more than the change from "Headline News" to "HLN News and Views". I see both as negative changes in regards to their core audiences. Changing from "SciFi" to "SyFy" will certainly confuse and alienate a dedicated core audience devoted to science fiction, one of the largest audience subsets today.

    The NBC acquistion of The Weather Channel isn't turning out to be very positive either, so I don't see a rosy future for "SyFy".

    I don't even get the "SyFy" bit. It sounds more like some texting abbreviation.
     
  20. Jun 21, 2009 #20 of 378
    rebkell

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    I think July 7th. I think they are going to change the name with the launch of the new series Warehouse 13. I've read that somewhere. It's supposed to launch that week, two series are starting that week, Warehouse 13 and Eureka(new episodes). I'm pretty sure that's the plan.
     

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